Breaking domain authority records for Blinds2Go

In the highly competitive online home sector, strong search visibility is essential for reaching customers and standing out from the competition. Blinds2Go, a leading made-to-measure blinds and curtains retailer, wanted to strengthen its search and AI position, increase market share and build long-term brand awareness.

Leopard Co developed and delivered a strategic Digital PR programme designed to boost non-branded organic traffic, improve search engine results page (SERP) positions and build online authority through high-quality, earned backlinks from authoritative websites.

Following two successful years of PR support, Blinds2Go also turned to Leopard Co to support its first-ever rebrand in 25 years, combining ongoing Digital PR activity with communications support to strengthen the brand’s position across search and media.

Challenge

As a key player in an extremely competitive online home sector, Blinds2Go needed to strengthen its digital presence and maintain a competitive edge across search and media. The brief was to increase non-branded traffic, improve SERP positions and grow the brand’s market share and long-term awareness.

Achieving this required a comprehensive Digital PR strategy that went beyond short-term coverage. Blinds2Go needed a sustained programme that combined compelling storytelling with technical SEO expertise, identified valuable link-building opportunities and built a diverse backlink profile through authoritative media coverage and targeted outreach.

Alongside its ongoing PR and SEO objectives, the brand also needed communications support for its first-ever rebrand in 25 years.

Proactive Digital PR

We delivered monthly press releases designed to be compelling, highly linkable and aligned with emerging trends across home, interiors and popular culture. By connecting Blinds2Go’s products with relevant conversations, we created opportunities to earn authoritative coverage and strengthen the brand’s online visibility.

Reactive media relations

Our dedicated reactive press office responded to an average of 50+ journalist requests and media opportunities per month, positioning Blinds2Go as a trusted source for relevant stories and expert commentary.

Product seeding and reviews

We ran an ongoing product-seeding programme, putting Blinds2Go’s blinds and curtains into the hands of influential journalists to secure authentic product reviews, high-quality coverage and authoritative backlinks. This included seeding products to journalists at leading publications such as Vogue, The Telegraph, The Times, The Independent, HuffPost, the Mirror, the Daily Express, the Evening Standard and the Daily Mail.

SEO and link building

Supporting our Digital PR activity was a comprehensive link-building programme designed to improve Blinds2Go’s SEO performance across key landing pages and delivery regions.

We conducted targeted outreach to high-quality domains, optimised hundreds of business directory listings and facilitated blogger collaborations within niche online spaces. This helped strengthen the brand’s backlink profile, expand its referring domains and build a stronger foundation for long-term organic growth.

Rebrand communications

Alongside our business-as-usual PR and link-building activity, we supported Blinds2Go through its first-ever rebrand in 25 years.

We targeted key trade and industry publications, generating high-quality coverage and securing interviews with the CEO to communicate the brand’s evolution and support its wider business objectives.

Impact

In 2025, Blinds2Go reported its best year-on-year business results to date, alongside record-breaking Domain Authority and a significant increase in brand traffic.

Our sustained Digital PR and SEO activity strengthened the brand’s online visibility, diversified its backlink profile and helped establish Blinds2Go as a trusted expert source for journalists at leading national publications. The programme continually exceeded annual KPIs, delivering long-term value across search and media.

Key results

• 366 pieces of unique coverage, excluding syndicated articles.

• Almost half of all coverage included high-quality backlinks, supporting SEO performance and domain authority.

• Domain Authority increased from 43 to 54, breaking previous records and strengthening the brand’s online authority.

• Product seeding across leading national and lifestyle publications, including Vogue, The Telegraph, The Times, The Independent, HuffPost, the Mirror, the Daily Express, the Evening Standard and the Daily Mail.

• A more diverse backlink profile, with strong link power and an expanded network of referring domains.

• Increased brand traffic and improved online visibility, supporting Blinds2Go’s wider growth ambitions.

Through an integrated approach to Digital PR, SEO and link building, Leopard Co helped Blinds2Go strengthen its position in a competitive market, build lasting relationships with influential media and establish a stronger foundation for continued search visibility and long-term brand growth.