Using social media and PR to reach interior designers for Heritage Bathrooms
Find out how we won gold for Best Digital Campaign at the CIPR Midlands PRide Awards for our PR and social media work.
Challenge
To increase awareness of Heritage Bathrooms and make them the first choice for interior designers and professionals designing luxury bathrooms with a social media strategy.
Solution
Using our experience as a home and property marketing agency, we implemented a holistic communications strategy involving PR (press office activity & media relations), event management and social media strategy as well as copywriting services to create unique content for the Heritage Bathrooms blog.
Impact
-
We secured publicity in key titles such as Good Homes, the Sunday Express, Real Homes, Grand Designs and key trade titles
-
Our social strategy has nurtured and grown communities across Twitter (now X), Pinterest and Facebook –
-
with the latter achieving growth of over 8,000 likes in 8 months
-
The icing on the cake was our work winning gold for Best Digital Campaign at the Midlands PRide Awards