2025 Marketing Trends To Watch
The new year is just a stone throws away, which means as marketeers, we’re already mentally there. Planning ahead is paramount in any marketing discipline, and with Leopard Co being a full service agency, all of our team are charging into the new year, full steam ahead.
2025 is set to bring about more marketing trends in AI, customer targeting, and not ignoring niche opportunities. Here’s the thoughts from the team.
What Are The Big Marketing Trends In 2025?
To find out, we asked the experts. We quizzed our directors across all of our disciplines to find out what they think is going to shape the marketing landscape in the next year. Here’s what they said:
More Transparency In Targeting
Jade Mansell, Development Director said, "the phase-out of third-party cookies will significantly impact marketing strategies, reducing the ability for brands to track user activity and deliver personalised advertising.
This will lead to a greater emphasis on transparent approaches to data collection, as well as an increased shift towards using first-party data and alternative channels like email marketing.
Ultimately, marketers will have to innovate and adapt their strategies, focusing on building direct relationships with customers and perhaps exploring new technologies that balance effective marketing with user privacy."
The AI Revolution
Anthony Tattum, Co-CEO: "For me, it’s a combination of AI, Marketing Mix Modelling (MMM), and martech.
AI will continue to redefine personalisation, enabling brands to deliver hyper-targeted experiences in real time. Generative AI tools will evolve, making content creation faster and smarter, but businesses will need to strike a balance between automation and authenticity to maintain trust.
MMM is seeing a resurgence as marketers seek to navigate privacy-first advertising ecosystems. By leveraging MMM, brands can analyse performance across channels without relying on third-party cookies, driving smarter, data-informed decision-making.
Meanwhile, martech innovation will focus on integration and simplicity. The emphasis will shift from amassing tools to maximising existing tech stacks, ensuring seamless collaboration and data flow. Businesses that prioritise strategic alignment and adopt these innovations early will be best positioned to thrive in an increasingly complex and competitive digital world.
Exciting times lie ahead!"
AI will rule marketing by 2025; adapt or fall behind.
Laura Rudolph, PR Director said: In my opinion it is undoubtedly AI.
The last few years have been a ‘test and learn’ era for the marketing industry; 2025 will be the year of implementing AI across all we do from idea generation to content creation. Those who do not do this will get left behind.
Don’t Underestimate A Niche
Christie, Client Services Director said: "Say hello to unique platforms and start embracing the power of niche channels. Exclusive content is taking off, with brands and creators using private communities and subscription models like never before. Platforms like Instagram broadcast channels and private Facebook groups offer a unique, more intimate experience —away from the clutter of mainstream content.
Today’s consumers want more personal, relevant connections. They crave spaces that speak directly to their interests. So, it’s key to explore platforms that serve specific audiences and foster deeper, more meaningful engagement.
Take Reddit, for example. It's the ultimate hub for genuine, peer-driven content and is trusted more than any other platform when it comes to discovering new products and brands. For marketers, it’s an absolute hotspot for insights! Plus, due to a partnership with Google, it carries more SEO weight than ever before.
Whether you’re tracking conversations about your brand and competitors or jumping into discussions directly, there’s so much to learn and engage with. It’s definitely the space to play in through 2025."
Taking AI From Concept To Delivery
Joe Taylor, Graphic Designer said: "AI. It’s just going to get bigger and better.
I think at the moment, we are using AI a lot behind the scenes for developing ideas and generation concepts. However, I think next year we will begin to see it more on the delivery side of things too.
There are LOADS of new tools popping up that are going to help us be so much more efficient. An example of this would Adobe’s re-sizing tool. Imagine designing one digital ad and at the click of a button it’s been re-sized to a whole suite of assets for a multi-platform campaign.
Does this all sound good but a little too much to handle? That’s what we’re here for. Get in touch with our friendly team of experts, or if you need more proof that we’re worth our salt, check out our case studies.