We are Leopard Co
A full-service marketing agency powered by behavioural science.
We call our unique approach BxROAR – combining behavioural science with strategy to create data-informed, integrated campaigns across paid, earned, shared and owned media.
Our BxROAR approach ensures everything we do is focused on helping clients achieve their goals.
We’re at PATS!
Come and say hello to us on stand A70.
Your goals are our mission.
We apply sharp strategy to deliver marketing programmes and communications campaigns that deliver impact.
Our proof that we deliver what we promise.
Partnering with the best in class tech
Latest news
Pet marketing trends 2026: Insights from PATS
The team were at PATS this week. Here are the pet marketing trends every brand needs to know, from the rise of the pet parent to AI search and misinformation.
Humans aren’t rational – and here’s why your marketing shouldn’t be either
People rarely make decisions logically, making behavioural science a powerful tool for creating marketing that drives engagement, influence and action.
From street to screen: designing out-of-home that travels
Out-of-home marketing remains an effective way to build awareness, but it's strategic, insight-led creative that turns visibility into lasting impact.
How AI is changing public relations - not replacing it
AI is reshaping PR by making processes more efficient, but human creativity, relationships and strategic expertise remain essential to delivering impactful campaigns.
The B2B buyer’s journey in clean technology
Clean tech B2B buyers choose brands they trust, making consistent credibility and expertise essential throughout the long, research-driven buying journey.
What drives pet owner loyalty in a competitive market?
Explore how pet brands can build lasting loyalty through trust, community, authenticity and consistent customer experiences.
Top 10 social KPIs that actually tell you something
Read about which social media KPIs matter most, from reach and engagement rate to conversions, cost efficiency and ROI.
The science of scroll stopping content
Discover the behavioural science techniques that make people stop scrolling and engage with your content.
Five digital marketing campaigns that turned strategy into results
Read about 5 of Leopard Co’s best digital marketing campaigns, and the strategic thinking that helped turn audience attention into measurable action.
Christmas in July: How to nail this year’s festive marketing
Read why your brand should plan Christmas marketing now, with expert tips on festive PR, social media, SEO and content strategy.
Our insights from the Sustainability West Midlands Annual Conference 2026
Our key insights from the Sustainability West Midlands Annual Conference 2026 and what they mean for sustainable business growth.
The biggest digital marketing mistakes we see brands make
The biggest digital marketing mistakes brands make, from weak strategy and disconnected channels to poor tracking, content and campaign measurement.