News from
the pack
60 second interview: Kirsty Tucker – Marketing Manager at Snowdome
In our latest 60 Second Interview, we sit down with Kirsty Tucker, Marketing Manager at SnowDome, to explore her career journey, favourite campaigns, and insights into the latest marketing trends shaping the leisure and tourism industry.
Top of the class: our back-to-school marketing tips
In this blog, we share Leopard Co’s top three tips for student marketing success — be relevant, be engaging, and be insightful. Packed with real-world examples from brands like The Student Energy Group, UCB, and Warwick Preparatory School, this guide helps education marketers connect authentically with students and parents.
From Sunshine to Stockings: Why Creating Christmas Campaigns in Summer Matters
Discover why brands should start planning Christmas marketing campaigns during summer to secure media placements, stand out from competitors, and maximise impact during the busiest shopping season of the year.
Leopard Co Officially an SWM Registered Member
Leopard Co has become an official member of Sustainability West Midlands, reinforcing its commitment to sustainability and enabling deeper collaboration on regional initiatives driving the West Midlands’ journey to net zero.
Abundance: The Modern Marketer’s Dilemma
In today’s world of abundance, consumers face overwhelming choices, decision fatigue, and cognitive overload. This blog explores how brands serve as psychological shortcuts, leveraging behavioural biases, distinctive assets, and Category Entry Points to stand out and create lasting emotional connections.
What's Brewing for 2025: Our Insights from The Great British Beer Festival
Insights from the Great British Beer Festival reveal that despite shifting habits and rising costs, UK consumers still value pubs and breweries, with trends in Instagrammable experiences, artisanal products, low/no alcohol options, and sustainability shaping the industry’s future.
60 Second Interview: Cassandra Brennan – Senior Marketing Executive at Fold Hill Foods
In this quick-fire interview, Leopard Co speaks with the Senior Marketing Executive at Fold Hill Foods about her career highlights, favourite campaigns, and the future of social commerce.
From Permacrisis to Performance: The Human-Centric Approach to Crisis Communication
In today’s era of constant crisis, human-centric communication rooted in empathy and authenticity outperforms traditional corporate messaging every time.
Is Influencer Marketing Worth Investing In?
Despite evolving challenges, influencer marketing continues to drive trust, reach and results in 2025—here’s why it still earns its place in your strategy.
Why Leopard Co Is the Go-To Marketing Agency in Birmingham
Discover why Leopard Co is the go-to full-service marketing agency in Birmingham, blending strategic thinking, creativity, and sector expertise to deliver standout campaigns across PR, digital, branding, and more.
Fresh Snow and Sunday Roasts: Big Wins in Hospitality & Leisure
Leopard Co has secured two exciting new partnerships in the hospitality and leisure space — SnowDome and the Premium Country Pub Collection. These new wins reflect growing momentum in the sector and Leopard Co’s expertise in experience-led marketing.
The evolution of PR — Insights from the Midlands PR Conference
At the Midlands PR Conference 2025, the Leopard Co team explored how the industry is evolving, from using AI summaries to enhance digital visibility, to pitching smarter and preparing better for crisis comms. The event highlighted how modern PR is about strategy, credibility, and connection.
Birmingham Design Festival 2025: Serious Play at the Town Hall
Birmingham Design Festival 2025 celebrated “Serious Play” with standout talks from leaders like TEMPLO, Kelli Anderson, and Aardman’s Merlin Crossingham. From rebellious rebrands to joyful design thinking, the festival showed how play fuels creativity, collaboration, and innovation in design.
Beyond the Click: Why Influence Trumps Mere Reach in Marketing
This blog explores why influential reach is more powerful than broad paid reach. It argues that most purchase decisions are made early in the funnel, making credibility and brand-building crucial for long-term marketing effectiveness.
Mark Vitow judged as being pitch perfect
Mark Vitow won Pitchfest 2025 at the Installer Show with their FlowPro macerator, in a standout event celebrating installer-friendly innovation, sponsored by Leopard Co.
From Open House to Talent Spot at Leopard Co
From Open House to Talent Spot. Read Katy's blog, on how she first discovered Leopard Co to becoming part of the team for a week.
What’s Next for Bathrooms? Trends, Tech & Consumer Behaviour Shaping 2025 and Beyond
Explore the top bathroom trends for 2025 – from smart tech and sustainability to personalisation and AI in design – with practical insights for brands shaping tomorrow’s homes.
From Discovery to Purchase: How TikTok Shop is Revolutionising B2C Sales
TikTok Shop is reshaping B2C sales by merging discovery and purchase in a single, frictionless platform. Our latest blog explores why it's outperforming traditional social channels and how brands can capitalise on its explosive growth and new AI-powered tools.
AIO is the New SEO: How AI Tools Are Rewriting the Rules of Search
As search shifts from links to language, AIO (AI Optimisation) is becoming essential. Explore how Leopard Co helps brands stay visible in AI-generated results with smart Digital PR and content strategy.
From Open House to Open Doors: Top Tips for Breaking into the Marketing Industry
This blog shares key takeaways from Leopard Co’s Open House event, offering actionable advice for anyone looking to break into marketing—from building a standout profile to staying curious and informed.
Smarter Marketing for Home & Bathroom Brands: 5 Lessons from Our BMA Insights Webinar
Leopard Co’s webinar reveals how home and bathroom brands can win by combining R.E.D. Marketing principles with behavioural science and AI, ahead of their 2025 industry report.
How to Look After Your Wellbeing When Working in a Fast-Paced Industry
Discover our 5 essential tips for protecting your mental health in fast-paced marketing. Learn to set boundaries, manage stress, and maintain work-life balance.
Why We’re Going for IPA Effectiveness Accreditation
Discover why Leopard Co is pursuing IPA Effectiveness Accreditation and how our ROAR methodology drives measurable marketing results for client success.
How AI driven Martech Drives Full Funnel Marketing Effectiveness
Discover how Leopard Co combines AI-powered martech tools like Meltwater, SEMRush, and Klear to drive full-funnel marketing effectiveness from brand awareness to conversion.