News from
the pack
5 Tips to create a spookily good Halloween campaign
In this blog, Leopard Co shares five behaviourally informed tips to help brands craft campaigns that intrigue, engage, and drive action. From killer hooks to “boo moments” built for sharing, discover how to turn spooky season into serious brand impact.
Brighton SEO 2025: Key Insights from the Leopard Co Team
The Leopard Co team headed to Brighton SEO 2025 to uncover the latest ideas shaping digital marketing, from AI-powered search and omnichannel storytelling to the unseen friction points killing conversions.
Creating compelling content to captivate your audience: a 7-step guide
Not all content connects — but the right strategy makes all the difference. This practical 7-step guide from Leopard Co shows you how to plan, create, and measure compelling content using our BxROAR approach, helping your brand engage audiences and achieve real results.
Authentic intelligence: how to use AI legally, effectively and human-centrically
Leopard Co and Gateley Global are teaming up at Birmingham Tech Week to share how businesses can harness AI legally and effectively, while keeping creativity and human judgement at the centre.
Paws For Thought – Pet Marketing & AI Search Highlights from PATS 2025
We headed to PATS 2025 at the NEC to connect with pet brands, deliver our first AI Reputation audits, and celebrate industry innovation at the PetQuip Awards. Here’s what we learned.
Soaking up insight at the Bathroom Association Connect Conference 2025
Leopard Co reports from the Bathroom Association Connect Conference 2025, highlighting fresh perspectives on technology, sustainability, and marketing’s role in connecting the entire bathroom industry.
60 second interview: Rachel Frost – Events & Community Fundraising Manager at Birmingham Dogs Home
Rachel Frost, Events & Community Fundraising Manager at Birmingham Dogs Home, reveals how storytelling, video, and authentic campaigns help rescue dogs find homes and inspire supporters in this 60 Second Interview.
Why awards matter: celebrating success
Leopard Co’s latest award wins highlight more than creativity—they signal credibility, measurable impact, and strong client collaborations, proving our work sets a high industry standard.
The power of backlinks
Backlinks act as digital word-of-mouth, signalling trust to search engines and AI tools. Learn how quality, relevance, and smart placement drive higher rankings, more traffic, and stronger AI visibility, while poor links can damage your SEO.
60 second interview: Kirsty Tucker – Marketing Manager at Snowdome
In our latest 60 Second Interview, we sit down with Kirsty Tucker, Marketing Manager at SnowDome, to explore her career journey, favourite campaigns, and insights into the latest marketing trends shaping the leisure and tourism industry.
Top of the class: our back-to-school marketing tips
In this blog, we share Leopard Co’s top three tips for student marketing success — be relevant, be engaging, and be insightful. Packed with real-world examples from brands like The Student Energy Group, UCB, and Warwick Preparatory School, this guide helps education marketers connect authentically with students and parents.
From sunshine to stockings: why creating Christmas campaigns in summer matters
Discover why brands should start planning Christmas marketing campaigns during summer to secure media placements, stand out from competitors, and maximise impact during the busiest shopping season of the year.
Leopard Co officially an SWM registered member
Leopard Co has become an official member of Sustainability West Midlands, reinforcing its commitment to sustainability and enabling deeper collaboration on regional initiatives driving the West Midlands’ journey to net zero.
Abundance: the modern marketer’s dilemma
In today’s world of abundance, consumers face overwhelming choices, decision fatigue, and cognitive overload. This blog explores how brands serve as psychological shortcuts, leveraging behavioural biases, distinctive assets, and Category Entry Points to stand out and create lasting emotional connections.
What's brewing for 2025: our insights from the Great British Beer Festival
Insights from the Great British Beer Festival reveal that despite shifting habits and rising costs, UK consumers still value pubs and breweries, with trends in Instagrammable experiences, artisanal products, low/no alcohol options, and sustainability shaping the industry’s future.
60 Second Interview: Cassandra Brennan – senior marketing executive at Fold Hill Foods
In this quick-fire interview, Leopard Co speaks with the Senior Marketing Executive at Fold Hill Foods about her career highlights, favourite campaigns, and the future of social commerce.
From permacrisis to performance: the human-centric approach to crisis communication
In today’s era of constant crisis, human-centric communication rooted in empathy and authenticity outperforms traditional corporate messaging every time.
Is influencer marketing worth investing in?
Despite evolving challenges, influencer marketing continues to drive trust, reach and results in 2025—here’s why it still earns its place in your strategy.
Why Leopard Co is the go-to marketing agency in Birmingham
Discover why Leopard Co is the go-to full-service marketing agency in Birmingham, blending strategic thinking, creativity, and sector expertise to deliver standout campaigns across PR, digital, branding, and more.
Fresh snow and Sunday roasts: big wins in hospitality & leisure
Leopard Co has secured two exciting new partnerships in the hospitality and leisure space — SnowDome and the Premium Country Pub Collection. These new wins reflect growing momentum in the sector and Leopard Co’s expertise in experience-led marketing.
The evolution of PR — insights from the Midlands PR Conference
At the Midlands PR Conference 2025, the Leopard Co team explored how the industry is evolving, from using AI summaries to enhance digital visibility, to pitching smarter and preparing better for crisis comms. The event highlighted how modern PR is about strategy, credibility, and connection.
Birmingham Design Festival 2025: serious play at the town hall
Birmingham Design Festival 2025 celebrated “Serious Play” with standout talks from leaders like TEMPLO, Kelli Anderson, and Aardman’s Merlin Crossingham. From rebellious rebrands to joyful design thinking, the festival showed how play fuels creativity, collaboration, and innovation in design.
Beyond the click: why influence Trumps mere reach in marketing
This blog explores why influential reach is more powerful than broad paid reach. It argues that most purchase decisions are made early in the funnel, making credibility and brand-building crucial for long-term marketing effectiveness.
Mark Vitow judged as being pitch perfect
Mark Vitow won Pitchfest 2025 at the Installer Show with their FlowPro macerator, in a standout event celebrating installer-friendly innovation, sponsored by Leopard Co.