News from
the pack
The biggest digital marketing mistakes we see brands make
The biggest digital marketing mistakes brands make, from weak strategy and disconnected channels to poor tracking, content and campaign measurement.
Supporting pet innovation: Leopard Co sponsors the PATS New Product Showcase and Awards 2026
Leopard Co is proud to sponsor the PATS New Product Showcase & Awards 2026, celebrating the innovation shaping the pet industry.
Three top tips for talking to the trade
Three practical ways to make your brand stand out at trade shows and build stronger connections with trade audiences.
Time is of the essence: How behavioural science can make marketing more timely
Explore how timely marketing and behavioural science can increase relevance, motivation and consumer action.
How to win at digital PR in the home sector
Expert tips on building successful digital PR campaigns in the home and property sector, from reactive storytelling to media relationship building.
If you do it, I’ll do it: Why social proof is so powerful for marketing
An exploration of social proof and why people follow the actions of others, with practical examples of how brands can use behavioural science to influence decisions and strengthen marketing campaigns.
8 Years Since GDPR: What Has Really Changed for B2C Marketing?
An overview of GDPR’s impact on B2B marketing and the key considerations for staying compliant while generating leads and building customer relationships.
Celebrating Jewish Culture Month
A reflection on Jewish Culture Month and the lasting impact Jewish culture has had on advertising, media, creativity and modern marketing.
8 Years Since GDPR: What Has Really Changed for B2B Marketing?
8 years since GDPR came into force, this blog explores how it has shaped B2B marketing, from consent and email to trust, data and measurement.
Midlands PR Conference: Find out how not to be a Traitor in PR and how to accelerate influence
The blog previews the 2026 Midlands PR Conference, focusing on trust, ethical influence and AI in PR, with keynote speaker Rachel Duffy
SONAS Bathrooms joins our home client roster on a retained basis
SONAS Bathrooms has partnered with Leopard Co to drive UK brand awareness as it expands operations, including a new West Midlands distribution centre.
Why some products feel impossible to resist
Why do some products feel instantly more desirable than others? Behavioural science reveals it's not just what a product is, but how it's presented. Explore three proven principles and discover how they can make your marketing more attractive and effective.
Seven steps for trade show success & raising ROI
A practical guide to improving trade show ROI through strategic planning, integrated marketing and effective pre-, during- and post-event activity.
Blyth Festival of Energy: where industry meets community
Blyth’s Festival of Energy highlights how cutting-edge renewable technology and community engagement are driving the UK’s low-carbon future.
A roarsome achievement for Anthony
Anthony Tattum’s award-winning leadership has driven Leopard Co’s growth, innovation, and standout marketing success as he prepares for his next chapter.
Why people like us need people like you
Read our blog reflecting on the People Like Us x Women in PR event at Birmingham City University, exploring why allyship, representation and active inclusion matter in building a stronger PR industry for everyone.
What KBB Birmingham says about the future of the bathroom industry
What does KBB Birmingham reveal about the bathroom industry's future? From expressive design to sustainability and innovation, discover the key trends shaping the sector in 2026.
2026 pet industry – key stats, trends, and marketing tactics
Explore key 2026 pet industry statistics, consumer trends and marketing tactics. Discover insights from Leopard Co’s Pet Marketing Insight Report.
Why easy wins: the simple behavioural science principle that boosts conversion
Read how the behavioural science principle “Make it Easy” reduces friction and boosts conversions, with examples from Amazon, Apple, Spotify and more.
Welcoming Wildcrofts to our growing pet portfolio
Leopard Co welcomes Wildcrofts, a Norfolk-based freeze-dried raw dog treats brand, launching with an integrated UK campaign across PR, social and paid media.
Why your next marketing hire should be an entire department
Discover why brands are replacing the “all-rounder” with an outsourced marketing department — integrating strategy, performance, PR and BeSci for growth.
Through the communications lens: cleantech, green energy, and sustainable innovation
Utilising our B2B marketing experience, we delve into how to build and reinforce brand reputation for cleantech companies, with actionable insights.
The power of Digital PR in 2026
Digital PR brings SEO and storytelling together to build authority, earn high-value backlinks, and future-proof brand visibility across search and AI-driven platforms.
HFSS isn’t killing marketing. It’s just killing lazy marketing.
The HFSS advertising ban restricts how brands can promote high fat, salt and sugar products online and on TV – but it hasn't stopped marketing altogether. Read our blog to find out more.