News from
the pack
Love Ideas Hackathon: Using Behavioural Science for Good
Leopard Co’s Love Ideas Hackathon used behavioural science to craft impactful campaigns for two charities, tackling key challenges and driving real change for 2025.
You’ve got the will, we’ve got the way: Our new smoking cessation campaign with Birmingham and Solihull Councils
We're excited to launch a smoking cessation campaign with Birmingham and Solihull Councils, using behavioural science and creative messaging to help residents quit for good. Find out how we're making an impact with "You’ve got the will, we’ve got the way."
How to use SEO and paid media for B2B
Combining SEO and paid media is key to B2B success, enabling businesses to enhance visibility, target decision-makers effectively, and drive conversions through a strategic, data-driven approach.
Why staying ahead of key dates is the secret to marketing success
Timing is everything in marketing. Learn how to plan ahead and leverage trending topics to boost engagement and brand awareness.
Innovating for impact: Introducing the Love Ideas Hackathon
Leopard Co’s Love Ideas Hackathon on February 13 will unite marketing talent to create impactful campaigns for Birmingham Dogs Home and SIFA Fireside.
Mastering Digital Marketing for Growth
Discover the secrets to digital marketing success with insights from Anthony Tattum’s talk at the WMCA High Growth Accelerator Programme.
Strengthening our female-led leadership team with two new additions to the pack!
Discover the key elements that make a campaign award-worthy, from sharp objectives and killer insights to innovative strategies and impactful results.
The Ultimate Guide to Student and Education Marketing: Timing is Everything
At Leopard Co, we're committed to investing in young talent and helping aspiring communications professionals get their paw in the door of this fast-paced industry.
January Gloom to Creative Bloom: Beating Blue Monday with Creativity
Discover how creative activities can boost mental well-being this January. Explore tips, challenges, and insights to turn Blue Monday into a season of inspiration and growth.
Key insights from the UK Pet Food Annual Convention
Read our insights from UK Pet Food's annual convention including strategies to combat nutrition misinformation and the launch of the 'Love Them Madly, Feed Them Wisely' campaign.
Giving the finger to homelessness - How we helped SIFA Fireside launch a powerful Christmas awareness campaign
How we helped SIFA Fireside launch a powerful Christmas awareness campaign
Why you should consider broadcast media in your PR strategy
Broadcast media, including TV, radio, and podcasts, offers unparalleled reach and engagement opportunities, making it a vital tool for boosting brand awareness, traffic, and sales in your PR strategy.
Putting Twycross Zoo on the map
Discover how Leopard Co transformed Twycross Zoo's PR strategy, driving national brand awareness and securing 30+ TV appearances, 175 media coverage pieces, and reaching over 1.5 billion people in just six months.
Mastering Brand Growth for Scale-Up Success with Anthony Tattum
Discover our ROAR Framework for scale-up brand growth. Learn actionable strategies to diagnose your brand, prioritise opportunities, create effective marketing funnels, and drive sustainable business success.
Pet Marketing – PR, Paid Media or Social?
The blog offers expert guidance on using PR, paid media, and social media to effectively market pet brands, tailored to both B2C and B2B audiences.
The Best Halloween Campaigns Ever — From a Marketeer’s Perspective
Discover some of the most creative and impactful Halloween marketing campaigns, that captivated audiences and set new standards for seasonal marketing.
Instagram vs TikTok — How to get the most out of your social media content
Learn how to maximise your brand’s presence on Instagram and TikTok with strategic content planning, key insights and tips for creating engaging posts.
Influencing 2025 – The Future of AI
AI's future in marketing, insights from experts, and strategies for 2025 from Leopard Co.
Communicating In The Age Of Misinformation
This blog offers tips to protect trust through proactive branding, authentic communication, credible influencers and crisis planning.
Mad About Pets — Why We’re Backing the Pet Industry
See how we strengthening our commitment to the pet industry by enhancing pet brands through PR, marketing expertise and insights from events like PATS 2024.
Showcasing Our Work: Crafting Engaging Content for MWW
Discover how we craft engaging content for MWW and see how we help brands connect, engage and thrive.
Now is the perfect time for brand building
Seize the UK's economic growth by investing in marketing and brand building. With rising consumer confidence, businesses can enhance their market position by increasing visibility and brand equity.
How audio advertising can amplify your marketing efforts
Find out more how digital audio advertising can support your marketing strategy by building mental availability.
What are the principles of behaviour change?
Explore key principles of behaviour change with frameworks like EAST, MINDSPACE, and COM-B. Learn how brands can influence consumer behaviour for successful marketing strategies.