News from
the pack
Birmingham is not rubbish
We’re setting the record straight. Birmingham isn’t rubbish. From world-class festivals to a booming business scene, the city is thriving. Our #BirminghamIsNotRubbish campaign flips the negative headlines and celebrates the second city!
CEPs vs CUOs: The Behavioural Marketing Tools Your Brand Should Be Using
CEPs and CUOs might sound like marketing jargon, but together, they’re game-changers. This blog breaks down the power of Category Entry Points and Category Use Occasions.
How Brands Can Support the Jewish Community During Passover
The blog offers tips for brands on supporting the Jewish community during Passover, focusing on cultural respect, dietary awareness, and authentic representation.
How B2B Buyers Think Like Consumers: The Role of Behavioural Biases in Decision-Making
Discover how behavioural science can reshape your B2B marketing strategy for better engagement and conversions.
It’s Hip to B-Corp
B Corp certification proves that profit and purpose can work together. Discover why Leopard Co is committed to ethical, sustainable business growth.
What Crufts can teach us about best of breed in marketing
From audience insights to influencer power, discover key marketing lessons from Crufts 2025 and how they apply to building standout brands.
Harnessing the Power of AI and Behavioural Science for Enhanced Marketing Performance
See how AI and behavioural science can transform marketing strategies, and learn key insights from experts at Leopard Co’s West Midlands Business Festival event.
Pets in Design: How Animals Inspire Our Creativity
Discover how pets and animals spark creativity in design, art, and branding. From everyday moments to historical symbolism, learn how animal inspiration can enhance your creative work.
Water water everywhere, nor any drop to bathe...
Discover how behavioural science-led marketing can help bathroom manufacturers address UK water scarcity concerns and drive consumer demand for water-efficient products.
Love Ideas Hackathon: Using Behavioural Science for Good
Leopard Co’s Love Ideas Hackathon used behavioural science to craft impactful campaigns for two charities, tackling key challenges and driving real change for 2025.
You’ve got the will, we’ve got the way: Our new smoking cessation campaign with Birmingham and Solihull Councils
We're excited to launch a smoking cessation campaign with Birmingham and Solihull Councils, using behavioural science and creative messaging to help residents quit for good. Find out how we're making an impact with "You’ve got the will, we’ve got the way."
How to use SEO and paid media for B2B
Combining SEO and paid media is key to B2B success, enabling businesses to enhance visibility, target decision-makers effectively, and drive conversions through a strategic, data-driven approach.
Why staying ahead of key dates is the secret to marketing success
Timing is everything in marketing. Learn how to plan ahead and leverage trending topics to boost engagement and brand awareness.
Innovating for impact: Introducing the Love Ideas Hackathon
Leopard Co’s Love Ideas Hackathon on February 13 will unite marketing talent to create impactful campaigns for Birmingham Dogs Home and SIFA Fireside.
Mastering Digital Marketing for Growth
Discover the secrets to digital marketing success with insights from Anthony Tattum’s talk at the WMCA High Growth Accelerator Programme.
Strengthening our female-led leadership team with two new additions to the pack!
Discover the key elements that make a campaign award-worthy, from sharp objectives and killer insights to innovative strategies and impactful results.
The Ultimate Guide to Student and Education Marketing: Timing is Everything
At Leopard Co, we're committed to investing in young talent and helping aspiring communications professionals get their paw in the door of this fast-paced industry.
January Gloom to Creative Bloom: Beating Blue Monday with Creativity
Discover how creative activities can boost mental well-being this January. Explore tips, challenges, and insights to turn Blue Monday into a season of inspiration and growth.
Key insights from the UK Pet Food Annual Convention
Read our insights from UK Pet Food's annual convention including strategies to combat nutrition misinformation and the launch of the 'Love Them Madly, Feed Them Wisely' campaign.
Giving the finger to homelessness - How we helped SIFA Fireside launch a powerful Christmas awareness campaign
How we helped SIFA Fireside launch a powerful Christmas awareness campaign
Why you should consider broadcast media in your PR strategy
Broadcast media, including TV, radio, and podcasts, offers unparalleled reach and engagement opportunities, making it a vital tool for boosting brand awareness, traffic, and sales in your PR strategy.
Putting Twycross Zoo on the map
Discover how Leopard Co transformed Twycross Zoo's PR strategy, driving national brand awareness and securing 30+ TV appearances, 175 media coverage pieces, and reaching over 1.5 billion people in just six months.
Mastering Brand Growth for Scale-Up Success with Anthony Tattum
Discover our ROAR Framework for scale-up brand growth. Learn actionable strategies to diagnose your brand, prioritise opportunities, create effective marketing funnels, and drive sustainable business success.
Pet Marketing – PR, Paid Media or Social?
The blog offers expert guidance on using PR, paid media, and social media to effectively market pet brands, tailored to both B2C and B2B audiences.