60 Second Interview: Cassandra Brennan

How long have you worked in marketing?

I’ve worked in marketing for around 16 years.

What does your role involve?

I’m currently the Senior Marketing Executive at Fold Hill Foods. My role covers everything from brand management and social content calendars, to PPC, website oversight, and managing our Amazon store. I also work closely with agencies (like Leopard Co) to support various projects and PR campaigns.

Career highlight?

Definitely the launch of Ruffingtons, our new brand of luxury dog treats and gifts. From concept to packaging, branding to the website, seeing it all come to life and knowing I had a hand in its creation was a real proud moment.

Campaign you’ve loved recently?

The Surreal fake celebrity campaign. It’s cheeky, clever, and reminds me of what Lidl and Yorkshire Tea do so well on socials, using humour to cut through.

Thoughts on AI in marketing?

It’s a tool we can’t ignore, and if used well, it can be incredibly helpful. That said, it always needs a human check, especially for brand voice and accuracy.

Most exciting trend right now?

Social commerce. It’s only going to get bigger, and it offers such exciting potential for brand discovery and direct sales through social platforms.

Dream collaboration?

Clare Balding! She’s authentic, warm, and a national treasure, plus, she loves dogs, so she’d be perfect for our brands.

Best marketing advice you’ve received?

Be ready to learn, always. The landscape shifts constantly. Build your network, learn from colleagues, and don’t worry about not knowing everything at once.

Advice for someone starting their career?

Social commerce. It’s only going to get bigger, and it offers such exciting potential for brand discovery and direct sales through social platforms.

If not marketing, then…?

Something in entertainment or events. I loved performing as a child, maybe I’d have ended up on stage!