News from
the pack
The power of Digital PR in 2026
Digital PR brings SEO and storytelling together to build authority, earn high-value backlinks, and future-proof brand visibility across search and AI-driven platforms.
Why the press office is more alive than ever before
The traditional press office often gets unfairly labelled as the unglamorous side of PR, but that perception is outdated, and here’s why.
Reputation wins: how PR powers marketing success
Discover how PR drives reputation and measurable marketing success. Join Leopard Co and CIPR Midlands for a free PR masterclass in Birmingham.
Talking Tech on TV: How to facilitate broadcast media opportunities for Tech clients
Discover how tech brands can successfully secure and deliver broadcast media opportunities, from pitching visual stories to managing on-site filming and crafting human, authentic narratives.
From permacrisis to performance: the human-centric approach to crisis communication
In today’s era of constant crisis, human-centric communication rooted in empathy and authenticity outperforms traditional corporate messaging every time.
Fresh snow and Sunday roasts: big wins in hospitality & leisure
Leopard Co has secured two exciting new partnerships in the hospitality and leisure space — SnowDome and the Premium Country Pub Collection. These new wins reflect growing momentum in the sector and Leopard Co’s expertise in experience-led marketing.
The evolution of PR — insights from the Midlands PR Conference
At the Midlands PR Conference 2025, the Leopard Co team explored how the industry is evolving, from using AI summaries to enhance digital visibility, to pitching smarter and preparing better for crisis comms. The event highlighted how modern PR is about strategy, credibility, and connection.
Why we’re going for IPA Effectiveness Accreditation
Discover why Leopard Co is pursuing IPA Effectiveness Accreditation and how our BxROAR methodology drives measurable marketing results for client success.
How AI driven martech drives full funnel marketing effectiveness
Discover how Leopard Co combines AI-powered martech tools like Meltwater, SEMRush, and Klear to drive full-funnel marketing effectiveness from brand awareness to conversion.
Giving the finger to homelessness - How we helped SIFA Fireside launch a powerful Christmas awareness campaign
How we helped SIFA Fireside launch a powerful Christmas awareness campaign
Why you should consider broadcast media in your PR strategy
Broadcast media, including TV, radio, and podcasts, offers unparalleled reach and engagement opportunities, making it a vital tool for boosting brand awareness, traffic, and sales in your PR strategy.
Putting Twycross Zoo on the map
Discover how Leopard Co transformed Twycross Zoo's PR strategy, driving national brand awareness and securing 30+ TV appearances, 175 media coverage pieces, and reaching over 1.5 billion people in just six months.
Pet Marketing – PR, Paid Media or Social?
The blog offers expert guidance on using PR, paid media, and social media to effectively market pet brands, tailored to both B2C and B2B audiences.
Communicating In The Age Of Misinformation
This blog offers tips to protect trust through proactive branding, authentic communication, credible influencers and crisis planning.
Top 5 Best Hospitality PR Stunts
Explore the top 5 hospitality PR stunts that made waves, from Greggs' undercover gourmet experience to Burger King's powerful anti-bullying campaign.