News from
the pack
Welcoming Wildcrofts to our growing pet portfolio
Leopard Co welcomes Wildcrofts, a Norfolk-based freeze-dried raw dog treats brand, launching with an integrated UK campaign across PR, social and paid media.
HFSS isn’t killing marketing. It’s just killing lazy marketing.
The HFSS advertising ban restricts how brands can promote high fat, salt and sugar products online and on TV – but it hasn't stopped marketing altogether. Read our blog to find out more.
Is influencer marketing worth investing in?
Despite evolving challenges, influencer marketing continues to drive trust, reach and results in 2025—here’s why it still earns its place in your strategy.
From discovery to purchase: how TikTok shop is revolutionising B2C sales
TikTok Shop is reshaping B2C sales by merging discovery and purchase in a single, frictionless platform. Our latest blog explores why it's outperforming traditional social channels and how brands can capitalise on its explosive growth and new AI-powered tools.
Why we’re going for IPA Effectiveness Accreditation
Discover why Leopard Co is pursuing IPA Effectiveness Accreditation and how our BxROAR methodology drives measurable marketing results for client success.
How AI driven martech drives full funnel marketing effectiveness
Discover how Leopard Co combines AI-powered martech tools like Meltwater, SEMRush, and Klear to drive full-funnel marketing effectiveness from brand awareness to conversion.
Why staying ahead of key dates is the secret to marketing success
Timing is everything in marketing. Learn how to plan ahead and leverage trending topics to boost engagement and brand awareness.
Pet Marketing – PR, Paid Media or Social?
The blog offers expert guidance on using PR, paid media, and social media to effectively market pet brands, tailored to both B2C and B2B audiences.
The Best Halloween Campaigns Ever — From a Marketeer’s Perspective
Discover some of the most creative and impactful Halloween marketing campaigns, that captivated audiences and set new standards for seasonal marketing.
Instagram vs TikTok — How to get the most out of your social media content
Learn how to maximise your brand’s presence on Instagram and TikTok with strategic content planning, key insights and tips for creating engaging posts.
Showcasing Our Work: Crafting Engaging Content for MWW
Discover how we craft engaging content for MWW and see how we help brands connect, engage and thrive.
How to shift your brand’s social media strategy through the seasons
Discover how to shift your brand’s social media strategy through the seasons. Learn to harness the unique digital rhythms of spring, summer, Autumn and winter to keep your brand relevant all year-round.