News from
the pack
Why easy wins: the simple behavioural science principle that boosts conversion
Read how the behavioural science principle “Make it Easy” reduces friction and boosts conversions, with examples from Amazon, Apple, Spotify and more.
Grow faster in 2026: the science backed B2B marketing playbook
A live West Midlands Business Festival event exploring how behavioural science and marketing effectiveness help B2B brands grow faster in 2026, using Leopard Co’s proven BxROAR framework.
BxROAR: Leopard Co’s Behavioural Science blueprint
BxROAR is Leopard Co’s proprietary, behavioural-science-powered framework for building effective marketing strategies — combining insight, creativity and measurement to drive real-world results.
CRO is just psychology, measured
From Homer to Spock, emotion drives decisions more than logic. Explore how behavioural science and frameworks like COM-B and EAST help brands improve engagement, trust and conversion online.
5 Tips to create a spookily good Halloween campaign
In this blog, Leopard Co shares five behaviourally informed tips to help brands craft campaigns that intrigue, engage, and drive action. From killer hooks to “boo moments” built for sharing, discover how to turn spooky season into serious brand impact.
Creating compelling content to captivate your audience: a 7-step guide
Not all content connects — but the right strategy makes all the difference. This practical 7-step guide from Leopard Co shows you how to plan, create, and measure compelling content using our BxROAR approach, helping your brand engage audiences and achieve real results.
Abundance: the modern marketer’s dilemma
In today’s world of abundance, consumers face overwhelming choices, decision fatigue, and cognitive overload. Our blog explores how brands can stand out and create lasting emotional connections.
What's brewing for 2025: our insights from the Great British Beer Festival
Insights from the Great British Beer Festival reveal that despite shifting habits and rising costs, UK consumers still value pubs and breweries, with trends in Instagrammable experiences, artisanal products, low/no alcohol options, and sustainability shaping the industry’s future.
CEPs vs CUOs: the behavioural marketing tools your brand should be using
CEPs and CUOs might sound like marketing jargon, but together, they’re game-changers. This blog breaks down the power of Category Entry Points and Category Use Occasions.
How B2B buyers think like consumers: the role of behavioural biases in decision-making
Discover how behavioural science can reshape your B2B marketing strategy for better engagement and conversions.
Harnessing the Power of AI and Behavioural Science for Enhanced Marketing Performance
See how AI and behavioural science can transform marketing strategies, and learn key insights from experts at Leopard Co’s West Midlands Business Festival event.
Water water everywhere, nor any drop to bathe...
Discover how behavioural science-led marketing can help bathroom manufacturers address UK water scarcity concerns and drive consumer demand for water-efficient products.
Love Ideas Hackathon: Using Behavioural Science for Good
Leopard Co’s Love Ideas Hackathon used behavioural science to craft impactful campaigns for two charities, tackling key challenges and driving real change for 2025.
You’ve got the will, we’ve got the way: Our new smoking cessation campaign with Birmingham and Solihull Councils
We're excited to launch a smoking cessation campaign with Birmingham and Solihull Councils, using behavioural science and creative messaging to help residents quit for good. Find out how we're making an impact with "You’ve got the will, we’ve got the way."
What are the principles of behaviour change?
Explore key principles of behaviour change with frameworks like EAST, MINDSPACE, and COM-B. Learn how brands can influence consumer behaviour for successful marketing strategies.