News from
the pack
How B2B Buyers Think Like Consumers: The Role of Behavioural Biases in Decision-Making
Discover how behavioural science can reshape your B2B marketing strategy for better engagement and conversions.
Harnessing the Power of AI and Behavioural Science for Enhanced Marketing Performance
See how AI and behavioural science can transform marketing strategies, and learn key insights from experts at Leopard Co’s West Midlands Business Festival event.
Water water everywhere, nor any drop to bathe...
Discover how behavioural science-led marketing can help bathroom manufacturers address UK water scarcity concerns and drive consumer demand for water-efficient products.
Love Ideas Hackathon: Using Behavioural Science for Good
Leopard Co’s Love Ideas Hackathon used behavioural science to craft impactful campaigns for two charities, tackling key challenges and driving real change for 2025.
You’ve got the will, we’ve got the way: Our new smoking cessation campaign with Birmingham and Solihull Councils
We're excited to launch a smoking cessation campaign with Birmingham and Solihull Councils, using behavioural science and creative messaging to help residents quit for good. Find out how we're making an impact with "You’ve got the will, we’ve got the way."
What are the principles of behaviour change?
Explore key principles of behaviour change with frameworks like EAST, MINDSPACE, and COM-B. Learn how brands can influence consumer behaviour for successful marketing strategies.