News from
the pack
Birmingham Design Festival 2025: Serious Play at the Town Hall
Birmingham Design Festival 2025 celebrated “Serious Play” with standout talks from leaders like TEMPLO, Kelli Anderson, and Aardman’s Merlin Crossingham. From rebellious rebrands to joyful design thinking, the festival showed how play fuels creativity, collaboration, and innovation in design.
Beyond the Click: Why Influence Trumps Mere Reach in Marketing
This blog explores why influential reach is more powerful than broad paid reach. It argues that most purchase decisions are made early in the funnel, making credibility and brand-building crucial for long-term marketing effectiveness.
How to Refresh Your Brand: A Practical Guide to Staying Relevant and Memorable
A smart brand refresh sharpens what makes you recognisable while keeping you relevant. This guide shares Leopard Co’s practical, science-backed approach to evolving your brand without losing its edge.
The Power of Three: Brand Advertising, Performance Marketing and Fame
This blog explores how the most effective marketing strategies combine emotional brand building, sharp performance marketing, and culturally magnetic fame to create lasting impact.
January Gloom to Creative Bloom: Beating Blue Monday with Creativity
Discover how creative activities can boost mental well-being this January. Explore tips, challenges, and insights to turn Blue Monday into a season of inspiration and growth.
Communicating In The Age Of Misinformation
This blog offers tips to protect trust through proactive branding, authentic communication, credible influencers and crisis planning.
Now is the perfect time for brand building
Seize the UK's economic growth by investing in marketing and brand building. With rising consumer confidence, businesses can enhance their market position by increasing visibility and brand equity.
How Brand Beckham has been built and framed through different media perspectives
Explore how the Beckhams have built and framed their brand through media narratives, from David's journey from football star to global icon to Victoria’s transformation from "Posh Spice" to fashion mogul.
The Long and Short of It: Balancing Brand Building and Sales Activation
Discover the crucial balance between brand building and sales activation. Learn why both are essential, how to optimise your marketing strategy and the impact of creativity on campaign effectiveness.