Grow faster in 2026: the science backed B2B marketing playbook
Join us at Leopard Co offices for The Science-Backed B2B Marketing Playbook during West Midlands Business Festival – 10th February 2026.
What makes people choose one brand over another? It’s not luck – it’s behaviour. At Leopard Co, we’ve been harnessing the power of B2B marketing and behavioural science to help businesses become easier to think of, easier to choose and easier to buy from.
Now, we’re bringing those insights to the West Midlands Business Festival.
On 10 February, join us at Leopard Co’s Birmingham HQ for an evening of drinks, networking, and science-backed strategies to transform your approach to B2B marketing. This session takes the latest research from the world’s leading marketing thinkers such as the Ehrenberg-Bass Institute, Les Binet & Peter Field and LinkedIn’s B2B Institute, and combines it with Leopard Co’s BxROAR Framework – a proven system for turning behavioural insight into commercial results.
What you'll discover
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How leading B2B brands combine marketing science and behavioural psychology to win new customers, build mental availability, and use emotion to influence decisions.
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The BxROAR framework (Behavioural Science × Research: Opportunity • Activation • Results) that makes your business easier to think of, choose, and buy from.
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Real Midland’s case studies showing how SMEs are outperforming larger competitors through evidence-led strategy.
Who are these big names?
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Ehrenberg-Bass Institute – The global authority on marketing science, famous for uncovering how brands really grow.
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Les Binet & Peter Field – The duo behind decades of research proving the link between creativity, long-term brand building, and business results.
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LinkedIn’s B2B Institute – A think tank dedicated to advancing B2B marketing effectiveness through data and insight.
We’ve taken their findings and turned them into practical steps you can apply to your B2B campaigns immediately.
Why Attend?
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Learn why IPA member agencies consistently deliver stronger commercial outcomes.
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Understand how creativity, planning, and accountability drive measurable growth.
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Leave with a clear, science-backed plan to grow your business faster in 2026.
Join us at West Midlands Business Festival
Event: Grow faster in 2026: the science backed B2B marketing playbook
Date: 10th February 2026
Time: 17:30 – 19:30
Location: Leopard Co, 14 Bennetts Hill, Birmingham, B2 5RS