How AI driven Martech Drives Full Funnel Marketing Effectiveness
At Leopard Co, we don’t just use martech for the sake of shiny dashboards and algorithmic box-ticking. We use it to drive marketing effectiveness - through the entire funnel. Whether we’re building brand fame, driving engagement, or delivering conversion, our suite of powerful tools helps us do it smarter, faster and with more impact. But the real secret? It’s not just the tech. It’s how we use it.
Let’s take you behind the scenes of how we combine best-in-class martech with consultant-level insight to make marketing work harder - at the top, middle and bottom of the funnel.
Top of Funnel: Fuel for Fame & Fresh Thinking
Before we put pen to paper (or paw to keyboard), we use martech to tune into culture and category noise. That means:
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Meltwater helps us monitor media conversations, spot trends, and benchmark competitors so we know what’s making headlines - and what’s missing from them.
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MyTelescope gives us share of search insights that are fast becoming a modern proxy for brand health. It shows us how visible you really are in the minds of your market.
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SEMRush arms us with keyword intelligence so we understand what people are actively searching for - and how that links to broader category use occasions (CUOs) and buying triggers.
This early-stage insight informs content strategy, PR planning, and brand messaging. It’s how we build attention-grabbing campaigns rooted in what your audience actually cares about. In a world of endless content, relevance is the real differentiator.
Middle of Funnel: Engagement with Edge
Once we've earned attention, it’s time to build connection. Our martech stack helps us move from message to meaning. Here’s how:
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Klear identifies the right influencers based not just on audience size but brand fit, engagement quality, and topic relevance. It means we don’t just chase reach - we find people your audience trusts.
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Loomly powers our social scheduling, enabling us to test content types, formats and timings for optimal engagement. Plus, we can collaborate seamlessly across teams to keep campaigns aligned.
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Meltwater’s AI-enhanced social listening lets us monitor how your brand is being talked about in real time. That lets us respond faster, iterate smarter, and create content that resonates - not just performs.
We use these tools to turn engagement into equity, helping brands build mental availability in the moments that matter. This is where effectiveness lives - when salience meets consistency.
Bottom of Funnel: Conversion with Clarity
At the business end of the funnel, our martech stack shifts gear to drive performance and prove ROI. We bring the same thinking to lead gen, ecommerce and earned media amplification:
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SEMrush lets us track SERP performance, audit technical SEO, and fine-tune content to push high-intent searchers toward action.
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Response Source ensures our PR activity is being pitched to the right journalists and publications at the right time - improving cut-through and link acquisition.
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Klear closes the loop on influencer performance, showing us exactly which creators are driving real traffic and conversions, not just likes.
This isn't just tactical - it’s strategic. We use data to build feedback loops into campaigns, helping us make every penny, click, and conversation count.
Brains, Bots and Big Wins
A lot of agencies stop at the tools. We don’t. What makes Leopard different is how we combine:
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Best-in-class Martech – We invest heavily in a suite of industry-leading platforms.
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AI Efficiency – Our tools are increasingly powered by AI, helping us surface insights, suggest copy, optimise timing, and predict outcomes faster than ever.
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Human Expertise – Martech doesn’t replace our people—it supercharges them. Our consultants and creatives know how to ask better questions, spot meaningful patterns, and turn raw data into razor-sharp ideas.
This trio - tech, AI, and talent - is how we deliver consistent, measurable impact across every client brief. It’s the ‘Power of Three’ in action.
Let's Talk Martech That Works Harder
At Leopard Co, we believe marketing should be creative, accountable and effective. Martech helps us make that happen—but it’s how we use it that really makes the difference.
If you're looking for a team who can turn data into direction, insight into impact, and martech into measurable results—get in touch. Let’s make your brand the one that roars.