Navigating the world of social media, including channels like Instagram and TikTok, can feel overwhelming, especially with their unique features and ever-changing trends. 

When should you post? What type of content works best? The evolving social media landscape means that brands need to be strategic in their approach to content creation, and flexible enough to adapt to trends and new updates to the platforms.

To help simplify things, we’ve pulled together a breakdown of the differences and similarities between Instagram and TikTok, along with tips to streamline your content creation process, which should help brands get the most out of their social media content. 

Building a strong social media presence starts with pre-planning so you can stay one step ahead of trends. Here are just a few of the methods we use to keep our content strategies sharp and impactful: 

1. Plan now, so you can relax later

  • Create a content calendar: Outline your posts for the coming month to avoid last-minute stress
  • Organise your assets: Decide what visuals and captions you'll need in advance
  • Ensure consistency: Check that your content flows well, looks visually appealing, and aligns with any key promotions or events
  • Pre-schedule your posts: Use scheduling tools to automate your posts at the best times
  • Our Example: Raising brand awareness for Pointer

 

2. Work smarter, not harder

  • Prepare your content in advance: Plan your visuals with a clear content shoot guide based on your calendar
  • Maximise content for both platforms: While Instagram and TikTok have different formats, much of the content can overlap. Film once, then adjust your edits—use different captions, formats, or music to suit each platform
  • Our example: Developing a Multi-Channel Campaign for Students and Parents

 

3. Filming Tips: More Is More

  • Capture extra footage: Film a few extra seconds before and after each action to allow for smooth transitions during editing
  • Get multiple takes: Whether it’s pouring a drink or friends laughing, always record a few versions. It’s better to have more options than to risk needing to reshoot later
  • Keep the camera rolling: Don’t stop filming immediately between planned shots—candid moments often result in the most authentic, engaging content
  • Our example: Driving Social Media Buzz for O'Neill's

By planning ahead, working efficiently, and capturing extra content, you can create polished, engaging posts for both Instagram and TikTok.

Each platform offers unique opportunities to connect with your audience, and with these tips, you’ll be well-equipped to maximise your brand’s potential on both!

Read more about our social work here, and see our TikTok and Instagram channels for inspiration here.

Need help navigating the world of social media? Get in touch with the team at Leopard Co.