March is B Corp Month – a time to spotlight businesses that put purpose at the heart of what they do. At Big Cat, we’re already a certified B Corp, and Leopard Co is on its way. Why? Because we believe business should be a force for good. That means balancing profit with people and the planet to create lasting impact.
What is B Corp?
B Corp certification isn’t just a badge. It’s a commitment. To earn it, businesses must meet high standards of social and environmental performance, accountability, and transparency. From startups to multinationals, B Corps prove that profit and purpose can work together.
This matters because consumers, employees, and investors expect more. They want brands that don’t just talk about change but make it happen. B Corp helps businesses of all sizes stand out for the right reasons.
Why B Corp Works for Every Business
B Corp isn’t just for sustainable brands. It’s for any business that wants to be better. Certification helps you:
Win trust - Consumers and clients care about ethical business
Attract talent - Purpose-driven companies inspire people
Stay competitive - A clear sustainability strategy sets you apart
Secure investment - ESG-focused funds prioritise responsible businesses
Make an impact - Work in a way that benefits everyone
Our B Corp Journey at Leopard Co
At Leopard Co, we believe that growth and reinvestment fuel progress. That means making a profit while doing good – because commercial success enables us to create jobs, support communities, and innovate.
We work with brands driving the transition to a cleaner, greener economy, including:
Indra EV – transforming how we charge electric vehicles
TSEG – championing environmental and social impact
ORE Catapult – advancing offshore renewable energy innovation
We also partner with industry leaders that embed sustainability and purpose into their business, including:
MWW – a purpose-driven communications agency
Earth Animal – a pioneer in sustainable pet nutrition
Cadent Gas – shaping the future of greener energy in the UK
Our People-First Approach
B Corp isn’t just about sustainability. It’s about people. At Leopard Co, we invest in our team, our clients, and our community. We work on public health and behaviour change campaigns that improve lives, including:
Umbrella – making sexual health services more accessible
Smoking Cessation – helping people quit for good
SIFA Fireside – tackling homelessness and social exclusion We believe in the power of communication to drive real change.
Ethical Behavioural Science: The EAST Framework
We use behavioural science to influence positive change – always ethically. The EAST Framework (Easy, Attractive, Social, Timely) is our guide:
Easy: Remove barriers. Make it simple
Attractive: Design messages that stand out
Social: Leverage the power of community
Timely: Deliver information when it matters most
This ensures our campaigns drive results while keeping people at the centre.
The ROAR Approach: Marketing That Delivers Impact
Leopard Co doesn’t do marketing for the sake of it. We focus on effectiveness. That’s why we developed ROAR:
Research – Understand the audience and landscape
Opportunity – Identify strategic growth areas
Activation – Create campaigns that move the needle
Results – Measure impact and refine
This approach aligns with B Corp principles. It ensures our work fuels business growth while creating positive change.
Your Goals Are Our Mission
Measuring performance is the cornerstone of our campaigns, whether that be producing distinctive creative that gets attention, getting your brand in the press or driving clicks to a website. Leopard Co’s brand promise is simple: Your Goals Are Our Mission. Whether we’re amplifying a brand’s sustainability journey, launching a behaviour change campaign, or driving ethical consumer engagement, our focus is always on brand growth and business impact.
By committing to B Corp principles, we ensure our work makes a tangible difference – to businesses, to communities, and to the planet. And by growing responsibly, we can create more jobs, invest in talent, and keep making an impact.
The Future of Business is B Corp
B Corp Month is a reminder that business can be a force for good. If you want to make profit and purpose work together, we’re here to help.
Let’s build something better. Together.
Get in touch with us today!