As Donald Trump returned to power, uncertainty has surged - not just in Washington, but around boardroom tables and trade desks across the globe. That was the central theme of the Greater Birmingham Chambers of Commerce’s ‘Trump: The First 100 Days’ panel discussion, where business leaders, trade experts, and political analysts came together to unpack what the next chapter in US politics could mean for UK businesses.
The Ripple Effect: From Global Instability to Economic Caution
The consensus was clear - Trump’s first 100 days have stirred global tensions. Whether it's shifts in foreign policy, protectionist trade rhetoric, or unpredictable public communications, the ripple effects are reaching UK shores. Economic uncertainty is the natural by-product, and businesses should be prepared for continued turbulence in global markets.
Don't Wing It: Model, Monitor and Make Informed Moves
In an environment where things can change overnight, businesses need to model scenarios, build understanding, and make informed - not reactive - decisions. Prof Deb Leary OBE urged businesses not to "wing it". Instead, lean into data, deepen relationships with trusted advisers, and seek insight from organisations that specialise in global trade.
Partner with the Right People: The Chamber Can Help
One of the loudest messages from the panel: don’t go it alone. Organisations like the Greater Birmingham Chambers of Commerce are critical allies. From practical support with market entry to introductions across their international networks, the Chamber can help businesses of all sizes navigate trade with the US. As one panellist put it, “Build bridges now - you’ll need them later.”
Pause Before You Pivot: Avoid Snap Decisions
In the face of disruption, it's tempting to act quickly. But businesses were urged to resist knee-jerk reactions. The panel advised against pulling investment, cancelling plans, or reconfiguring supply chains without a solid strategic assessment. Hold steady, take stock, and look at the wider picture before acting.
Opportunity Still Exists - If You Know Where to Look
Despite the challenges, the panel highlighted that uncertain environments also create openings. Changing tariffs or shifting alliances may unlock new routes to market or create space for UK businesses to fill gaps. The key is agility - keeping an eye on the evolving situation while being prepared to act when opportunities arise.
Think Bigger Than the US: Explore the Indo-Pacific
While the US remains a crucial partner, panellists were quick to remind businesses that “the world is a very big place.” With initiatives like the UK’s accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the Indo-Pacific region represents growing potential for British exporters. Now is the time to explore where else your products, services or partnerships could thrive.
Strategic Intent and Market Intelligence Are Non-Negotiable
Finally, businesses were encouraged to be clear on their long-term strategic goals and to invest in market intelligence. This includes engaging with UK consulates and trade bodies in key US cities like Chicago - many of which have their ear to the ground on policy, regulation, and local sentiment. These connections can provide critical insights and open doors when the climate feels closed.
So, in Summary...
The Trump era - whether version one or two - requires a new level of strategic thinking, resilience, and global awareness from UK businesses. But with the right partnerships, market intelligence, and long-term vision, disruption doesn’t have to mean disaster. As the panel concluded: stay informed, stay agile, and stay open to possibility.
Need help shaping your global marketing strategy or navigating the communications challenges of uncertain markets? Leopard Co is here to help, contact us now.
To find out more about how the Greater Birmingham Chambers of Commerce can support your international trade ambitions, visit their website or get in touch with their Global Trade team.