Published
11th November 2024
Read time
6 min read

Pet marketing is something we know all about at Leopard Co, with our talented team boasting over a decade of experience running PR, paid media, and social campaigns for a huge number of pet brands.

If you own a business that caters to dogs, cats, small animals, birds, or any other kind of household pet, read on to find out what kind of marketing is best suited to your brand and how to get started.

PR for Pet Brands  

Do you have a story to tell? Do you know who you want to tell it to? If you can answer yes to both of those questions, PR is made for you.

Our pet brands past and present have utilised our PR skills to get their name in the titles their customers are reading – raising brand awareness and ensuring tangible results for their business.

Below are three different ways you can execute impactful PR for your pet brand:

If you’re a new brand – we love launching new pet businesses to market and have been doing it for years. Most recently we’ve helped our client Fold Hill launch its new artisan, luxury dog treat business Ruffingtons to the world with heaps of press coverage, influencer posts and some very exciting PR campaigns on the way.

If you’re doing something different – PR might also be the kind of pet marketing you need if your brand is doing something unique and exciting, and you want to shout about it. Our client BOOST Pet is one of the fastest growing, largest fresh pet food companies in the country and we’ve been helping them to shout about it through PR and influencer marketing. The result is heaps of coverage, including in national titles. So, if you’re product is original and quirky, PR may help you get the results you’re looking for.

If you’re willing to push the boundaries with your brand – finally, PR can really be for any brand, so long as you’re willing to try something new. We’ve helped established brands make headlines, become social stars and even boost sales with on-brand PR campaigns, from light-hearted fun angles to seriously impactful stories, that continue to work for them time and time again. Fancy some examples?

Paid Media for Pet Brands 

The paid media landscape is something we know inside out at Leopard Co. We also know what businesses it works best for, particularly in the pet sector. If you own a business, you might be wondering where to invest in your marketing. When it comes to your marketing mix, we’d always recommend having at least some level of paid media. Whether that’s putting aside some budget for boosted posts on social media or working with an agency like Leopard Co to manage a fully-fledged Meta or Google campaign.

It's worth investing in paid media if your brand is new or breaking into unchartered territory. Are you trying to attract a new audience, or launch a different kind of product? Either way, it’s definitely worth considering a paid marketing strategy.

But with that being said, paid media is also very beneficial for established brands wanting to establish then retain their share of voice, remain visible amongst potential new consumers, and generally strengthen brand awareness.

If you’re unsure how much spend you should be putting into paid media for your pet brand, ask our experts.

Social Media Marketing for Pet Brands 

With over 56 million active UK users spending just under two hours on social media a day, we’d always recommend maintaining a presence on at least one social media platform.

No matter your business, social should always be a part of your strategy, but how you use it to your advantage can differ.

  • Direct to consumer businesses would benefit from using platforms that their customers are actively using — that’s the likes of Instagram, Facebook and TikTok. These platforms are perfect for pet businesses selling food, treats, toys, accessories, and everything in between.
      • Top tip: Platforms that are suited to B2C brands also benefit from content that’s light-hearted, inspirational, and coupled with great imagery. So, make sure your social strategy considers all of these things.
  • If, on the other hand, your business is a wholesaler or B2B provider, then you’ll benefit from a social presence on the platforms where your buyers dwell. This is predominantly LinkedIn, but don’t forget that buyers will also check out a brand’s appeal on channels like Instagram too, so it’s worthwhile having a presence across several platforms.
      • Top tip: If attracting buyers and investors is important, then you may also want to consider a PR approach as well as social, as positive press coverage is a great trust signal thanks to lots of third-party endorsement.

How To Begin Your Pet Marketing Strategy

Work with the experts. If you’re looking to make your pet brand wonderfully famous, why not get in touch and let us take care of your marketing strategy, whilst you take care of your business?