Reputation wins: how PR powers marketing success
The power of PR – of earned endorsements – has never been stronger.
It’s a crucial element of your marketing arsenal, and vital to boosting business reputation. But it’s also never been more challenging too. With competition rife and the media firm on the stories they cover – a stellar communications strategy is fundamental.
Want to know how to crack PR in 2026?
Join our marketing powerhouses at our Leopard Co offices in Birmingham on Wednesday 4th February, for a focused and insight-rich evening hosted by the Chartered Institute of Public Relations (CIPR) Midlands.
This event, part of the West Midlands Business Festival (WMBF), will demonstrate the real, measurable value of PR in building reputation, and driving organisational success.
What to expect
Join us for this free PR event featuring five outstanding speakers. Backed by hundreds of case studies at Leopard Co, we—alongside other industry experts—will show PR, marketing, and communications professionals what excellence looks like in practice, supported by real evidence.
Through examples presented by our speakers, you’ll see how strategic planning, creative storytelling, smart media execution, and effective evaluation come together to shape public perception and strengthen trust for your brand.
More specifically, our panel will each talk through the objectives, approaches, tactics, and results – offering practical takeaways that can be applied immediately to your own practice.
Who should attend
Curated to be useful, accessible, and energising – this is a must-attend 2026 PR event for anyone looking to:
-
Sharpen their professional skills in marketing and PR
-
Gather inspiration within a marketing landscape
-
Understand how to demonstrate the ROI of PR more confidently within their organisation
If you’re a marketing manager, or responsible for achieving and reporting on marketing and PR results within your business – this is one you can’t miss.
Why does this matter?
Amidst AI-driven content saturation and a wavering trust in the media, honest, reputable PR has never been more important.
Not only is it integral to shaping trust and authenticity, but a solid PR and marketing strategy will drive measurable business impact for brands. Which you’ll learn all about next month.
Join us at the West Midlands Business Festival
Event: PR Masterclass: Showcasing the effectiveness of PR to help boost business reputation
Date: Wednesday 4th February 2026
Time: 17:30 – 19:30
Location: Leopard Co, 14 Bennetts Hill, Birmingham, West Midlands, B2 5RS
Extras: complimentary drinks and nibbles will be provided
Book: West Midlands Business Festival
This is your chance to begin 2026 with an event held by Birmingham’s biggest full-service marketing agency, showcasing an expert-led panel with real-world experiences to draw on. To hear from the best in the business on the value of PR, discover how to execute an award-winning campaign, and crucially learn how to report on success.
Book now to avoid disappointment, as tickets are expected to go quickly.