Published
7th July 2026
Read time
3 min read

At Leopard Co, we've spent more than 20 years working alongside pet brands as they've grown, launched new products and built lasting relationships with retailers and consumers.

Throughout that time, one thing has remained constant: the pet industry never stands still. Innovation continues to shape the sector, with brands finding new ways to improve the lives of pets and their owners.

That’s why we’re delighted to be supporting PATS 2026 once again as the headline sponsor of the show’s most anticipated attractions - the New Product Showcase and Awards.

Taking place at the NEC Birmingham on 27-29 September, PATS is the UK’s leading pet trade exhibition. Bringing together retailers and brands from across the industry., For us, the sponsorship isn't just about supporting an industry event - it's about recognising the creativity, ambition and innovation that continues to drive the pet sector forward, and celebrating the brands behind it.

Working with pet and animal health brands has given us a front-row seat to the industry's evolution. We've seen first-hand how new ideas can transform businesses, whether they're coming from established manufacturers or ambitious start-ups.

The New Product Showcase shines a spotlight on those ideas, giving brands the opportunity to showcase the products they're most proud of and gain recognition from across the industry.

Supporting initiatives like this reflects Leopard Co's ongoing commitment to the sector. We're passionate about helping pet businesses succeed, not just through our own work with clients, but by championing the wider industry and the people shaping its future.

Our relationship with PATS has developed over many years, and we're proud to continue supporting one of the exhibition's most recognised features.

As specialists in pet marketing, we understand the importance of visibility when launching something new. Recognition from peers and retailers can be an important milestone for growing brands, and we're pleased to play a small part in celebrating those achievements.

Rachel Roberts, CEO of Leopard Co, said: "I've been fortunate to spend more than two decades working in the pet industry, and one of the things I enjoy most is seeing the constant innovation coming from brands of every size.

“Supporting the New Product Showcase is our way of recognising the businesses that continue to push the industry forward. It's always inspiring to see the passion, creativity and entrepreneurial spirit behind the products on display, and we're proud to help celebrate those achievements.

The pet sector has always been incredibly collaborative, and we're delighted to continue supporting an initiative that highlights the best of what our industry has to offer."

Whether you’re attending PATS 2026 or looking to get involved, we’d love hear from you. Discover more about our pet sector services or get in touch to find out how we’re helping pet brands make a lasting impact.