Welcoming Wildcrofts to our growing pet portfolio
Wildcrofts joins our pet client roster as a standout new freeze-dried raw dog treats brand.
The Norfolk-based brand began with one simple idea: that dogs deserve the same honesty, care and quality food that we expect for ourselves. The brand offers nutrient-rich freeze-dried dog treats formulated using ingredients that support digestion, joints, hearts and immunity.
Led by our Development Director, Jade Mansell, we’re delivering an integrated launch campaign aimed at introducing the brand to UK pet owners with a bang. Activity will include PR, paid media, social media and influencer relations.
We will also be crafting the Wildcrofts brand’s story by creating beautiful content with the stunning British countryside as its backdrop, via our creative studio.
Wildcrofts enables us to build on our established reputation within the pet industry while giving us a fantastic start to our 2026 ambitions.
Sarah Chung, Founder of Wildcrofts, commented: “We’re delighted to partner with Leopard Co who will help us kickstart our new brand into the UK.
“They are the go-to marketeers for pet brands, and we’re excited to build awareness of our brand with them and start to drive growth through an insightful integrated marketing campaign.”
Commenting on the new client win, our co-founder and CEO, Rachel Roberts, said: “The pet sector has long been a core focus for us, so it’s incredibly rewarding to be growing our client roster with such an exciting new name in the industry.
“This new partnership reflects the depth of our pet sector expertise and our passion for delivering meaningful, impactful work that really connects with pet owners.”
Leopard Co has more than 20 years’ experience in the pet sector, and we are also a long-time member of UK Pet Food and have recently sponsored the PetQuip Awards. We also provide pro-bono marketing support to Birmingham Dogs Home.
Coming soon…Pre-order now to be the first to hear our new industry updates and stats in our 2026 Pet Insights Report.