Why your next marketing hire should be an entire department
In the modern business world, marketing has never been more important, or more complex.
As brands strive for strategic clarity and creative impact across an ever-expanding universe of platforms, leadership teams are facing a difficult question:
"How do we resource a marketing team that can provide…?"
The reality is that the "all-rounder" marketeer is becoming a myth and so finding that breadth of capability, even in a small team, is increasingly difficult. To succeed today, you need a rare alchemy of Behavioural Science (BeSci), brand strategy, performance marketing, data analysis, and technical expertise.
This is why more businesses are moving away from traditional hiring and toward a smarter alternative: The Outsourced Marketing Department.
Research from WARC consistently shows that brands using integrated, strategically led marketing are significantly more likely to outperform those operating in silos. Yet many organisations struggle to resource their teams in a way that enables this consistency.
Fragmentation is the enemy of growth. When your social media isn't talking to your PR, or your performance data isn't informing your creative strategy, momentum stalls.
Introducing a smarter alternative
At Leopard Co, we don't just provide services. We act as an integrated extension of your business.
Everything we do is guided by BxROAR – our behavioural-science-informed approach that connects research and insight to creative, PR, social media and digital activation, driving meaningful brand and business growth.
BxROAR ensures your marketing objective is not driven by channels or tactics, but by insight and intent. It’s the foundations of how we operate as your marketing department: structured, insight-led and built to deliver momentum, not noise.
What is BxROAR?
BxROAR gives your marketing structure and direction, ensuring your marketing isn't driven by fleeting trends or isolated tactics and instead, deep audience understanding and intent.
It gives your leadership team:
Clarity: A straight line from audience research to activation.
Consistency: Every channel - from web design to digital ads - speaking the same language.
Accountability: Strategic goals tied directly to measurable results.
Interested to understand further how you can effectively outsource your marketing team? Head to our dedicated Outsourced Marketing page.
Find out how we can build and craft brand reputation for cleantech businesses by getting in touch.