We're excited to announce that Leopard Co has been selected to develop and manage a smoking cessation health programme for Birmingham City Council and Solihull Metropolitan Borough Council. The project is all about encouraging residents to quit smoking and take control of their health—something we are incredibly proud to be a part of.

The campaign, which launched in early February and will run until April, uses creative techniques inspired by behavioural science. Our approach is designed to inspire and empower smokers to make positive changes by focusing on the benefits of a smokefree lifestyle. With visuals of faces lighting up with joy, the campaign illustrates the immediate, life-changing benefits that come with going smokefree.

The slogan, “You’ve got the will, we’ve got the way,” encourages people to believe they can quit—and we’re here to provide the support and resources to help them do just that. A key part of the campaign is the website lightupyourlife.today, which serves as a hub for information and links to local support services for people on their smokefree journey.

Our co-founder and CEO, Rachel Roberts, shared her excitement about the project: “This is a great project for us as it enables us to not only work with the fantastic team at Birmingham and Solihull councils but also plays to our strength of combining creative thinking and behavioural science to deliver real-world results and behavioural change.”

This contract win adds to a series of successful projects we’ve delivered for health-behaviour change programmes across the West Midlands, including campaigns for Umbrella, the region's sexual health service.

Stay tuned for updates as the campaign progresses!