Forget controversy, communication creates cash. It's a B2B fact.
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If long sale cycles, multiple decision-makers, and more information than the internet sounds familiar, you’re in safe hands. We know the customer journey for B2B buyers isn’t short, but we’re all still humans and make decisions using our gut instincts and emotions as a guide.
We know B2B
Building brand loyalty in B2B is all about providing value and support. From awareness, through to retention and advocacy. It’s about creating memorable customer experiences that are as captivating as B2C campaigns, but deliver B2B results.
Whether it’s award-winning PR, marketing, social media, or digital advertising, we will work with you to achieve your B2B and tech goals. You name it, we’ve done it:
- Growing awareness, boosting engagement, and enrgossing stakeholders for nine leading technology and innovation centres across the UK
- Generating national and regional exposure for a construction manufacturers’ concept offer
- Launching and building a consultancy’s online presence from zero followers to actively engaged audiences
Need something specific? Here’s what our strategic B2B and technology agency can offer your business.
Trade PR and industry relations
We know relationship building matters in B2B. Establishing your business and its senior management as industry thought leaders is critical.
Whether it’s placing your products, providing insight into your business, or joining roundtable discussions, we help you build conversations with the right people in the right places.
It’s not what you know, it’s who you know. Sure, it’s a cliché, but it’s true. We’ve worked with the Construction Industry Council, the British Institute of Interior Designers, and loads more trade bodies and charities. We will help you develop the partnerships that matter in your industry.
How do you turn slow prospects into speedy sales? Strengthen your brands relationships with key partners. We help you develop and run complimentary partner activities such as sales promotions, competitions, guest blogs, and events.
Stakeholder communication and event management
Forget controversy, communication creates cash. It’s a B2B fact.
Whether there’s a product to launch or a change to communicate, keeping your stakeholder communication consistent is key to keeping them onside.
We know the B2B world loves a get-together. Coffee and refreshments are fun, but it’s the networking that matters. That’s why we will help your business leverage in-person and virtual event management to position you as the leading voice in your industry.
Design a series of workshops for MedTech company Getinge’s annual sales conference to improve employee engagement? We’ve done it. Planned an industry-first virtual roundtable to establish tap and shower brand Bristan as a thought leader? We’ve done that too. And we’ll strategically plan your next event, too.
Digital and social media management
If you’ve not spent your lunch hour perusing LinkedIn, are you really working in B2B and tech? We can help you swap doom scrolling for brand building across your social media channels.
Developing employee advocacy across your social channels — such as LinkedIn — will help your content reach further, building a professional network that looks more like a little black book of prospects and leads. We’ll work with you to draft posts and design creative to inform, educate, and engage your audience.
Whether you’re needing to boost grant applications, to drive memberships for a professional body, or anything in between. We use organic and paid social strategies to help turn your goals into results.