We know your health matters. But what about your brand health?
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When health is absent, wisdom cannot reveal itself. Or so Herophilus said.
We know your physical and mental health matters...But what about your brand health? Whether you’re a private clinic, a charity, or a local authority, we’ve got the prescription for you.
Health is wealth
Through award-winning PR, marketing, social media, or digital advertising, we will work with you to achieve your goals. You name it, we’ve done it:
• Reached new patients for NHS-funded clinical trials
• Created behaviour change for local authorities
• Designed paid digital campaigns to recruit world-class clinicians for private mental health clinics
Need something specific? Here’s what our strategic health and wellbeing agency can offer your business.
Behaviour change
Humans are lazy. We just don't like change. So, motivating hard-to-reach and culturally diverse audiences isn't easy. Especially when asking them to choose healthy behaviours.
You've got to make it easy. Lucky for you, we will make advertising behaviour change painless for your business.
To do this, we'll apply our behavioural science know-how to nudge, persuade, and enable your audience to make better choices. There's a gym's worth of behavioural biases we lean into to improve results: Social Proof bias, Foot-in-the-Door, The Generation Effect, Loss Aversion, and Anchoring for starters.
Whether it's advocating for safer sex, getting vaccinated, doing more exercise, checking your prostate, or getting back to work, we take on the challenge to change people's behaviours for the better.
Digital marketing
Have you ever felt bamboozled by healthcare jargon? Chances are your audience are feeling confused about your businesses’ mental health services right now. Let us simplify things.
We know the difference between in-and-out-patients, and we can tell our ICS’s from our CCG’s. So, when it comes to ranking first as a mental wellbeing charity or advertising your physical healthcare services, we make the most confusing medical terms hit home with your target audience. From strategic keyword research and content calendars, to tactical blog writing and link building, your brand’s on-and-off page SEO will be healthier than ever.
Sometimes it’s a struggle to reach the right audiences. That’s where we call in our paid digital experts to the room. We assess your goals, diagnose your audience’s problem, and prescribe the right messaging and creative treatment. Whether it’s OOH (that’s Out Of Home) campaigns on bus shelters and billboards, or paid social and search campaigns, we not only reach the right audience — we make them yours.
Helped convert silent eating disorder sufferers into in-patients for private mental health clinics? We’ve done it. Persuaded local communities to go outside and get active in their community? We’ve done that too. Promoted free condoms and STI kits to boomers for NHS-funded sexual health services? We’ve even done that.
Creative campaigns
Encouraging people to adopt healthy behaviours or reaching those needing sexual health services doesn’t have to be boring. We can take taboo topics, like testing for STIs, and turn it into attention-grabbing, pun-filled campaigns that stop you from scrolling. Whatever your health and wellbeing service offers, we can creatively convey.
We don’t just say it, we do it. We will find credible, trustworthy voices for your campaign. Then we’ll write scripts, design storyboards, and organise shoots. From start to finish, we produce creative videos and graphics that sell your services to those who need them. If we can do it for IcleTest — a do-it-yourself, home test for men to instantly detect invisible traces of urine in blood — we can do it for you.