If every business is on social , how does yours cut through the noise?
Gen Z do things differently. If they’re watching Love Island, they’re scrolling their socials too. They care whether your business protects the environment, promotes positive mental health, and takes pride in supporting LGBTQ+ rights. They discover their favourite brands through influencers, TikTok and Snap.
Trusted experts
If every business is on social media, how does yours cut through the noise and reach Gen Z and the student population in the right way?
Whether it’s award-winning PR, marketing, social media, or digital advertising, we will work with you to achieve your goals and stop Gen Z from scrolling and start subscribing when they see your brand. You name it, we’ve done it:
• Reached teenagers for local colleges and universities.
• Actioned behaviour change from the Gen Z population for local authorities.
• Designed paid digital and influencer marketing campaigns to raise brand awareness among parents, and drive sign-ups from students for bill companies.
Need something specific? Here’s what our strategic Gen Z and student agency can offer your business.
Behaviour change
Feeling like a Boomer trying to talk to Gen Z? What does your brand know, right? According to Gen Z: nothing. Luckily for you, we’ve hired a few of them.
Whether you’re a public service, local authority, or national charity, we’ve got the trojan horse to help you help Gen Z change their ways.
To do this, we will use our behavioural science know-how to nudge, persuade, and enable your Gen Z and student audience to make better choices. There’s a university’s worth of behavioural biases we apply to creative campaigns to drive results: Social Proof Bias, the Foot-In-The-Door Technique, Scarcity, and Anchoring for starters.
Applying the Von Restorff effect — the idea that the more your ad stands out from the crowd, the more likely it’ll be seen by Gen Z eyeballs — to encourage 16-18-year-olds to travel to school, college or work on a bus or tram? We’ve done that. Got kids to be more active and take part in community activities like swimming and cricket by using local children in the creative to prompt recognition and encourage the bandwagon effect. Done that, too.
Whatever behaviours you’re trying to help Gen Z and students change, we make it happen.
Digital marketing
Does your brand give main character energy? Has your brand got rizz? Is it more brat or, mindful and demure? Are you confused by these questions? If the answer’s yes, don’t worry, your digital marketing will be in safe hands with us.
Whether you’re communicating with the local youth, young working professionals, or students, they’re all speaking Gen Z language. The way you say your message, and the way it reaches them is different.
So, when it comes to ranking first for making student bills easy or advertising your university offering, we speak the language Gen Z and students know and love to reel them in. From strategic keyword research and content calendars to tactical blog writing and link building, your brand’s on-and-off page SEO will be better than ever, no cap! (that’s Gen Z for no lies).