Student & Education Marketing – Birmingham, UK

Award-winning strategies to drive success in student and education marketing

At Leopard Co, we’re experts in crafting sharp, impactful marketing strategies that §shape the future of education.

From attracting students with compelling recruitment campaigns to empowering institutions with dynamic teacher training initiatives, we bring insight, creativity, and results-driven focus to every project.

Combining our award-winning expertise with innovative tools like the PESO model, Behavioural Science, and our proprietary ROAR methodology, we deliver campaigns that resonate deeply with audiences and drive measurable success.

Why choose Leopard Co

Leading names like The Student Energy Group, University College Birmingham, and Greenheart Learning trust us to deliver impactful, results-driven campaigns. Here’s why:

Award-Winning Expertise: Proven success across student recruitment, teacher training, and education marketing.

Full-Service Approach: From strategy to execution, we cover it all.
ROAR & Behavioural Science: Strategic, insight-led campaigns that drive action.
PESO Model: Integrated media strategies for maximum reach and engagement.
Performance Focus: Your goals are our mission, and we deliver measurable impact.

Ready to transform your marketing? Let’s get started.

Student marketing campaigns that ROAR

At Leopard Co, our campaigns are built to ROAR - our proprietary methodology that ensures your student marketing is Results-focused, Optimised, Audience-driven, and Relentless in achieving your goals. From strategy to execution, ROAR combines insight, creativity, and precision to deliver impactful, measurable outcomes.

Ready to see how ROAR can transform your campaigns?

Don't just take our word for it

Student marketing services with impact

From driving student recruitment to building leading education brands, our full-service approach delivers tailored solutions that make an impact.

Student Recruitment Campaigns: Attracting and engaging prospective students through targeted strategies.
Teacher Training Campaigns: Supporting institutions in attracting and retaining high-quality teacher candidates.
Education Brand Development: Building strong, recognisable brands for schools, universities, and training providers.
Digital Marketing, PR, Social Media, and Creative Design: Full-suite services tailored to the unique needs of the education sector.

Integrated Activation Strategies with PESO

At Leopard Co, we apply the PESO model—Paid, Earned, Shared, Owned media—to create seamless, multi-channel campaigns that maximise impact. By combining creativity, strategy, and technology, we ensure every touchpoint works together to engage your audience and deliver measurable results.

Our PESO approach is fully integrated with our ROAR methodology and powered by Behavioural Science (BeSci), giving your campaigns the insight and precision they need to succeed. Whether it’s building trust through earned media, amplifying reach with paid media, or creating compelling content for owned and shared channels, our strategies are designed to drive action and achieve your goals.

LEOPARD Warwick School Bursary Oct 2024 3717

Story-leg strategies

Great campaigns tell great stories.

At Leopard Co, we craft story-led strategies that connect emotionally with students, educators, and stakeholders. By showcasing authentic narratives and meaningful experiences, we build brand saliency that lasts. Whether it’s highlighting a student’s journey or capturing the spirit of an school, our storytelling ensures your brand stands out and stays top of mind.

Education campaigns powered by behavioural science

Understanding what truly drives students’ decisions is at the heart of our approach. By integrating Behavioural Science (BeSci) into our campaigns, we create strategies that resonate deeply, influence behaviour, and inspire action.

Whether it’s attracting prospective students, retaining current ones, or engaging educators, our BeSci-driven insights ensure your campaigns connect with the right audience, at the right time, in the most meaningful way.

Check out our video in collaboration with our sister company, Big Cat.

World-class marketing technology

Our student marketing campaigns are powered by industry-leading MarTech tools. These technologies enable us to identify the right audiences, track campaign performance in real-time, and optimise strategies for maximum impact. With AI-driven insights and precision, we ensure your campaigns consistently deliver measurable results and a competitive edge.