Using paid media to reach your customers.
Is there a better feeling than seeing your ad IRL for the first time?
Media buying is the process of researching, negotiating, and purchasing advertising placements across a range of channels. Wherever your target audience is, we will get you there.
Our advertising team will leverage industry expertise, relationships, and data-driven insights to get you the best value media.
Whether it's digital, traditional, or OOH (out of home), we’ve got contacts here, there and everywhere to reach your audience.
The media buying process
Our media buying process involves three key steps. Each is as important as the other.
1. Research and planning: We analyse audience data, market trends, and campaign objectives to develop media plans that identify the most relevant and cost-effective channels to reach your audience.
2. Negotiation and placement: We use our industry connections to secure the best possible rates and placements. Then, we coordinate the execution of ad placements across the media mix.
3. Optimisation and reporting: We closely monitor performance metrics and make real-time adjustments to optimise ad spend and maximise ROI. We provide detailed reporting to clients on campaign effectiveness and insights to inform future strategies.
Benefits of our media buying services
By partnering with us, you can:
• Achieve greater reach and visibility: Using our extensive knowledge of the media landscape, we will secure premium ad placements that maximise audience exposure.
• Optimise advertising spend: We secure the best possible rates and added-value opportunities, ensuring you get the most bang for their advertising buck.
• Improve campaign performance: Through data-driven optimisation and continuous monitoring, we fine-tune campaigns to improve key performance metrics, such as click-through rates, conversions, and ROI.
• Enhance marketing effectiveness: By aligning advertising placements with your audience's media consumption habits and preferences, we will help you deliver more relevant and impactful messages.
We were impressed by Leopard's understanding of UCB's target audience and our offer, from the initial pitch, marketing strategy, to optimising the campaign. We invested in high quality, distinctive creative and photography, which we were happy with, and crucially, it drove our college application numbers year on year through a multi-channel marketing approach.Senior Digital Marketing & Web Content Officer at University College Birmingham