Your Marketing Department. Outsourced. Upgraded.
Leopard Co works as your outsourced marketing department – combining senior strategic thinking, specialist execution and a clear focus on results.
Powered by BxROAR, our strategy-led, behavioural-science-informed approach, we connect research and insight to creative, digital and PR activation that drives meaningful brand and business growth.
From strategy and branding to campaigns, social, PR, performance marketing and website design and build, our multi-disciplinary team gives you the consistency, flexibility and expertise modern marketing demands – without the complexity of building and managing it all in-house.
The challenge modern marketing teams face
Marketing has never been more important – or more complex. Brands are expected to deliver strategic clarity, creative impact and measurable growth across an expanding mix of channels, platforms and technologies, all while responding to faster change and rising expectations.
Modern marketing now requires a rare combination of skills: behavioural insight, brand strategy, creative thinking, performance marketing, technical digital expertise, data analysis and disciplined project management. Finding – and sustaining – that breadth of capability in one person or even a small internal team is increasingly difficult as the landscape continues to evolve.
This challenge is widely recognised across the industry:
For leadership teams, the question is no longer whether marketing matters – but how to resource it in a way that delivers focus, momentum and results without constant reinvention.
Why an integrated, outsourced model works
Integration is the ideal – but in practice, building and sustaining a fully integrated in-house marketing team with the strategic, creative and technical depth required to keep pace with constant change is increasingly difficult, even for well-resourced organisations.
When capability is spread across stretched internal teams, freelancers or multiple specialist agencies, strategy can fragment, insight gets lost and momentum slows – resulting in marketing activity that feels busy but lacks focus and impact.
An integrated, outsourced model brings strategy, insight, creativity and execution together under one clear direction. Instead of managing multiple relationships and competing priorities, leadership teams gain a single, accountable partner aligned to shared goals.
At Leopard Co, integration is powered by BxROAR. Our framework aligns research, behavioural insight, creative development and channel activation so brand, performance, PR and digital work together – reinforcing the same strategic intent at every stage.
This model creates clarity, continuity and pace. As priorities shift or opportunities emerge, your marketing adapts without losing focus – delivering consistent, joined-up impact rather than isolated bursts of activity.
How Leopard works as your marketing department
At Leopard Co, everything we do is guided by BxROAR – our insight-powered framework that brings clarity, consistency and accountability to your marketing.
BxROAR ensures your marketing is not driven by channels or tactics, but by insight and intent. It gives leadership teams a clear line of sight from understanding audiences and opportunity, through to activation and measurable results – with strategy, creativity and performance working together as one.
BxROAR is how we operate as your marketing department: structured, insight-led and built to deliver momentum, not noise.
From insight to impact, delivered across channels
BxROAR gives your marketing structure and direction. Our services are how that strategy comes to life.
From shaping clear strategy and creative platforms to activating campaigns across Paid, Earned and Owned media, our specialist teams work as one – aligned to a single plan and a shared set of objectives. Every service is connected, coordinated and delivered in service of measurable impact.
Whether we’re leading your entire marketing function or strengthening a specific area, our role is the same: to turn insight into action and action into results.
Explore our full-service capability
Who outsources their marketing – and why?
Outsourcing marketing is no longer a stopgap. For many organisations, it is a deliberate, strategic choice driven by the growing complexity of modern marketing and the pace at which skills and platforms evolve.
Research from Deloitte shows that businesses increasingly outsource specialist, knowledge-led functions to access expertise and remain agile in fast-changing environments. Marketing is a clear example – where depth of capability and integration are critical, but hard to sustain internally.
This is reflected in marketing effectiveness research from WARC, which consistently shows that brands using strategically led, integrated marketing outperform those operating in silos. Many achieve this through trusted external partners who bring joined-up thinking across disciplines.
Insights from HubSpot also highlight that growth-focused organisations often adopt outsourced or hybrid marketing models to access senior expertise and specialist skills without slowing momentum or overstretching internal teams.
As a result, outsourced marketing departments are now commonly used by scaling businesses, established brands navigating change and leadership teams seeking clarity, pace and accountability. Outsourcing marketing today isn’t about doing less in-house – it’s about doing marketing better.
How should I resource my marketing function?
There’s no single “right” way to resource a marketing function – but there are clear trade-offs.
We’ve created a handy comparison table based on the five capabilities that matter most to marketing effectiveness today: strategic leadership, integration, accountability, alignment from strategy through to execution, and the complexity required to make it all work.
The table below highlights how different marketing resourcing models typically perform across these critical areas, based on how modern marketing functions operate in practice.
✔️ Strong / built in – Designed into the model and consistently available
❓ Varies by setup or capability – Depends on people, structure or context
⚠️ Often constrained or inconsistent – Limited by silos, capacity or coordination
Why many organisations choose Leopard Co?
For leadership teams, the decision is rarely about more marketing – it’s about a model that delivers clarity, momentum and accountability.
An integrated, outsourced approach brings senior thinking and specialist execution together under one strategy and one framework. It reduces complexity, removes fragmentation and ensures insight flows seamlessly from strategy through to execution.
With Leopard Co, BxROAR provides the structure to make this work in practice – aligning people, channels and activity around outcomes that matter.
Let’s have a conversation. A short, no-obligation discussion about your goals, challenges and options.
Measuring success: results, impact and accountability
Effective marketing isn’t measured by activity alone. At Leopard Co, success is defined by the impact marketing has on brand strength, behaviour change and commercial performance – in the short term and the long term.
A joined-up view across PESO
We measure performance across PESO – Paid, Earned, Shared and Owned – because marketing effectiveness depends on how channels work together, not in isolation. This allows us to understand reach, influence, engagement and conversion across the full ecosystem, while ensuring activity is aligned to a single strategic intent.
Balancing short- and long-term effectiveness
Guided by the principles established by Les Binet and Peter Field in their ground breaking report, The Long & Short of It, we balance short-term performance with long-term brand building. This means:
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Short-term measures such as demand generation, response, leads or sales
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Long-term measures such as brand salience, consideration and preference
By managing both, we avoid the trap of short-term gains at the expense of long-term growth.
Brand measures that matter
Brand is not a “nice to have” – it is a commercial asset. We track brand performance using clear, relevant measures such as awareness, distinctiveness, relevance, trust and mental availability, ensuring creative and comms are building memory structures that support future demand.
Commercial impact and accountability
Where possible, we connect marketing activity to commercial outcomes – from pipeline contribution and conversion rates to customer acquisition and retention. Reporting focuses on what leadership teams need to know: what’s working, what’s changing and where to optimise next.
Crucially, insight doesn’t sit in a report. Learning feeds back into BxROAR, refining strategy, sharpening activation and continually improving results over time.
Frequently asked questions
No. We work as an extension of your team, not a replacement for it. You retain commercial oversight and budgetary sign off, while we bring structure, momentum and specialist capability. Clear governance, regular reporting and agreed priorities ensure full transparency and control at all times.
Multiple agencies can deliver expertise, but they often create fragmentation – different strategies, competing priorities and added management complexity. Leopard Co brings strategy, creativity and execution together under one framework, one plan and one accountable partner, so everything works in concert.
Yes. Many clients use us to complement and strengthen their internal capability. We can lead strategy, fill specialist gaps, manage activation or scale activity as needed – adapting our role to support your team rather than duplicate it.
That’s absolutely fine. While we often act as a fully outsourced marketing department, we also provide specialist support across individual disciplines. The difference is that even single services are delivered with strategic context, not in isolation.
Our work is guided by BxROAR, which connects insight to action and action to outcomes. We agree success measures upfront, balance short- and long-term objectives, and report on what matters – from brand impact and behaviour change to commercial performance.
We’re set up to move quickly. Once objectives, budget and priorities are agreed, we can mobilise the right team and begin work without the delays typically associated with recruitment or onboarding multiple suppliers.
Not always. A fully integrated in-house team can be highly effective when it exists and is sustainable. We’re open and pragmatic about that. Our role is to help you assess the most effective way to resource marketing for your goals, context and stage of growth.