Building digital presence through strategic social media for City Bridge Foundation

Solution

We orchestrated a comprehensive social media strategy that perfectly balanced creativity with practicality using our ROAR framework (Research, Opportunity, Activation, Results).

We delivered immersive on-site content shoots for National Poetry Day and the Lord Mayor's Show, capturing authentic vox-pops and interviews while creating real-time stories and post-event reels. We developed a strategic organic social calendar with copy and creative aligned to their three core themes—bridging London, connecting the capital, and investing in London—weaving brand-building content with poet-in-residence themes. In addition, we developed a social media playbook, complete with tone of voice suggestions, grammar considerations, crisis management, and posting guidelines for internal staff to use.

Our paid social expertise amplified National Poetry Day awareness while our New Year's Eve campaign utilised humorous, eye-catching animated reels and bold graphics to effectively communicate a crucial public safety message: "Please avoid our bridges this New Year’s Eve’.

To maximise existing assets, we analysed and transformed footage of London Bridge's Crawl Space and the London Bridge myth into engaging social media content, ensuring every element of our solution delivered measurable impact.