Creating a brand identity for East Midlands Hydrogen
Discover how we created a brand identity from scratch to attract stakeholders.
Challenge
To create a brand identity from scratch to launch to stakeholders.
D2N2 (the Local Enterprise Partnership for Derby, Derbyshire, Nottingham and Nottinghamshire) and Cadent (the UK’s largest gas distribution network) were the leading partners in the project and were clear that they wanted the East Midlands Hydrogen branding to be clean, slick, and professional.
The client needed marketing and branding collateral to be in place as soon as possible to enable them to start their marketing campaign.
Solution
We followed a tried-and-tested process to deliver the activity by creating a unique and memorable logo that captured the essence of the East Midlands Hydrogen proposition
We then chose a colour scheme that aligned with the brand's personality and evokes the desired emotional response before choosing appropriate fonts that reflect the brand's voice and character
We determined the style of visuals, including illustrations, graphics, and photography, that would be used consistently across brand communications.
To support the brand identity, we delivered:
- A set of guidelines for the East Midlands Hydrogen proposition to ensure consistent use of visual elements across different touchpoints
- Supporting brand assets, such as templates for presentations and marketing materials. We ensured that these collateral materials align with the visual identity and maintain visual consistency
- We applied the visual identity to various mockups and real-world scenarios to assess effectiveness and adaptability, including accessibility
- We documented the visual identity guidelines in a comprehensive brand style guide
- We rolled out the visual identity across all brand touchpoints consistently
We also successfully completed the range of marketing assets required, including building the website from scratch utilising our UX design and web development capability, as well as event handout leaflets and pull-up event banners — all within a narrow timeframe of just a few months.
Impact
The brief was delivered on time and to a high standard, ready for the East Midlands Hydrogen launch event, where they were joined by their partners, local stakeholders, and Government representatives.