Creating a brand identity for East Midlands Hydrogen

Challenge

When D2N2 - the Local Enterprise Partnership for Derby, Derbyshire, Nottingham, and Nottinghamshire—and Cadent, the UK’s biggest gas distribution network, teamed up, they had one thing in mind: creating a brand identity for East Midlands Hydrogen that was clean, slick, and professional.
With time ticking, the client needed a full suite of marketing and branding collateral ready to roll out immediately, empowering them to kickstart their campaign with impact and confidence.

Solution

We kicked off by creating a unique logo that captured East Midlands Hydrogen’s essence, then chose a colour palette and font that reflected the brand’s personality and tone, chosen to echo the brand’s voice and character.

Next, we defined a consistent visual style, covering everything from illustrations and graphics to photography, ensuring the brand would speak with one clear, confident look across all communications.

This involved:
Brand Guidelines: We created a comprehensive set of brand guidelines - a detailed playbook to ensure the visual elements stayed consistent across every touchpoint.

Supporting Assets: We developed a wide range of supporting assets, including templates for presentations and marketing materials that aligned perfectly with the new identity which we applied to mockups and real-world scenarios, testing for effectiveness, adaptability, and accessibility. All findings were documented in a thorough brand style guide to enable a smooth, confident rollout.

Website Design & Development: Our team built a brand-new website from the ground up, combining strong UX design and web development expertise to bring the East Midlands Hydrogen brand online.

All of this was delivered within a tight timeframe of just a few months, ensuring the client was ready to launch with maximum impact.

Impact

• Achieved a successful launch by unveiling the new brand to partners, local stakeholders, and Government representatives, generating strong initial engagement.

• Ensured a consistent brand presence with comprehensive guidelines and collateral that created a professional and cohesive look across all touchpoints.

• Delivered on time, the complete brand identity and marketing assets were ready for the East Midlands Hydrogen launch event.

• Built an effective digital platform through a custom website that supported stakeholder engagement and provided a foundation for campaign growth.

Created a strong brand impact that established immediate recognition and credibility, setting the stage for ongoing success and stakeholder buy-in