Driving awareness of - and applications for - digital technology accelerators Digital Catapult
Explore how we secured a click-through rate 1.36% above the industry average for Digital Catapult.
Challenge
To drive awareness of — and applications for — digital technology accelerators Digital Catapult’s latest four programmes.
Following organic social media and digital marketing work for its umbrella organisation, Catapult Network, we were appointed by Digital Catapult to strategically plan, build, and launch four individual paid social campaigns across LinkedIn.
With tight application parameters, each campaign needed to deliver quality applications for each programme — Bridge AI, Sonic LABS 1 & 2, and MSISA.
Solution
We created a robust paid social strategy designed specifically for LinkedIn to showcase the benefits of applying for the individual accelerators and generate FOMO to drive last-minute applications.
Using detailed briefs from Digital Catapult to build audience targeting and develop optimised copy, whilst incorporating pre-made assets, we aligned the roll-out of each campaign with the deadlines of each accelerator.
Regular client check-ins and weekly reporting allowed us to make result-driven optimisations in real-time, from shifting audience tactics to changing bidding strategies.
Impact
- Reached over 550,000 potential applicants in a single month
- Created over 10,600 clicks through to the application pages, with a strong click-through rate of 1.91% — that’s 1.36% above the industry benchmark.
- Built and maintained a cost-effective and efficient series of campaigns:
- Overall CPM of £6.64 — 74% lower than the £25.75 industry average.
- Overall CPC of £0.90 — 78% lower than the £4.25 industry average.