Driving engagement through strategic content marketing
How we increased MWW's total website users by 132%.
Challenge
To enhance MWW’s digital brand and better connect with their audience via a fresh content strategy.
With a desire to boost engagement and drive business growth, MWW faced inconsistent content delivery, underperforming social media channels, and a lack of visibility in search results. They needed a cohesive, long-term content marketing plan to align their brand message and captivate their audience.
Solution
We crafted a robust content marketing strategy tailored to MWW’s goals. Our approach involved:
- Audience-focused content: We created engaging blog posts, case studies, and social media updates that highlighted MWW's values, commitment to sustainability, and community engagement
- Consistent social media engagement: Leveraging our expertise in social media marketing, we delivered a regular posting schedule on LinkedIn and other platforms, increasing brand visibility and customer interaction
- SEO-optimised content: Our SEO specialists implemented strategic keyword research to ensure that each piece of content enhanced MWW's search engine rankings, driving organic traffic to their website
- Real-time analytics and adjustments: We continuously monitored content performance, refining our approach based on analytics to ensure optimal engagement and reach
Impact
- Website views increased by 80% YoY
- Total users surged by 132%
- Average monthly LinkedIn impressions exceeded 25,000
- Average reach on LinkedIn surpassed 12,000
- Enhanced brand visibility and authority in the fresh produce industry
Through our partnership, MWW now enjoys a more engaged audience and a stronger digital brand presence.