Elevating awareness of the Big Blinds 2go Bonanza

Challenge

To convert buyers throughout the inaugural Big Blinds 2go Bonanza deals event, driving awareness in the run up to the launch of the sale to generate brand visibility.

Importantly, more traffic was needed to the website and we needed to get people talking about Blinds 2go’s products, then convert them to buyers during the launch of the one-week-only event.

Solution

We kick started a multi-faceted, 6-week campaign over the summer to get the Blinds 2go brand everywhere.

The digital PR team began straight away establishing both a reactive and proactive press office, so journalists knew Blinds 2go as a trusted source for product information and expert commentary about interiors news. This approach won us coverage in key publications shortly after activation.

We issued a product mailer showcasing three key Blinds 2go products that would be heavily discounted during the Bonanza. We shared a lookbook of imagery and sharp product details with journalist contacts that had been established through the press office, alongside noteworthy writers for target titles.

Tapping into current trends in the news cycle, we were also able to align Blinds 2go’s TotalShade range with the heatwaves that took place at the end of June, and middle of July. This gave us another bite of the cherry in getting the brand’s products in front of target journalists ahead of the Big Blinds 2go Bonanza week.

To ensure we secured earned coverage, alongside these PR tactics, we also employed influencer marketing to further the reach of the inaugural Bonanza event. We forged partnerships with lifestyle influencers, sending samples to generate social noise around the event. Coupling attuned audiences with consistent posting won Blinds 2go much positive reach across social media.