From concept to cuisine: launching Regina’s Bar & Restaurant
Discover how we launched a brand-new restaurant to Birmingham’s culinary scene with a sell-out launch event of over 250 attendees.
Challenge
To successfully launch Regina’s Bar & Restaurant, a new concept and independent brand, positioning the venue as Birmingham’s hottest new Mediterranean-inspired luxury dining spot and helping to gain cut-through in a crowded market.
Solution
We launched a fully integrated campaign to drive awareness and attract guests to the new venue, leveraging a mix of strategic marketing and PR activity.
The campaign included:
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An always-on press office, enabling us to secure consistent coverage across regional and trade publications
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Delivering a sell-out VIP launch event with more than 250 influential guests
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Providing creative consultation, including standout design concepts for invitations to captivate and impress attendees
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Facilitating journalist reviews post-launch to sustain buzz and showcase the restaurant’s unique offerings
Our PR strategy ran seamlessly from pre-launch to opening, sharing milestone updates, monitoring for relevant listings opportunities, and keeping media engaged at every stage.
The launch event itself was a meticulously curated evening, bringing together over 250 guests, press, and influencers from the city to celebrate the arrival of Birmingham’s newest dining destination.
Impact
Our multi-channel campaign allowed us to launch Regina’s Bar & Restaurant to Birmingham’s culinary scene with a bang, driving mass brand awareness and driving trial among our key audience.
Highlights from our PR activity include:
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PR coverage secured across key regional and trade publications
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An impressive reach of 36,029,026
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Valuable backlinks to the brand’s website in 50% of coverage achieved
And from our VIP event:
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Over 250 attendees including city-based professionals, press and influencers
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High social visibility, with numerous attendees sharing highlights of the evening and tagging Regina’s, extending the brand’s presence both online and offline
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Overwhelming positive feedback from guests, praising the atmosphere and overall event