Launching Eat Drink Meet with Digital PR

Challenge

To grow Eat Drink Meet's digital identity.

Eat Drink Meet was launched in 2024, a website and app that helps users find the best bars, restaurants, and pubs near them using clever, unique filters such as ‘dog-friendly’, ‘landmarks nearby’ and ‘good for celebrations’.

Newly established in the hospitality industry, Eat Drink Meet needed quality backlinks to bolster its domain authority and share of search, as well as exposure on social media. As such, a robust digital PR strategy was essential.

Solution

We initially mapped out a 4-month plan for PR, social media content, influencer marketing and deploying commissioned writers – all of which was underpinned to improve Eat Drink Meet’s SEO performance.

We outreached monthly stories, backed by data, on the top venues to visit, aligned with search trends. Think: best places for al fresco dining in the summer. We partnered with influencers to amplify Eat Drink Meet’s offering and grow it’s organic social presence, which was supported by a monthly content plan and paid social budget.

We maintained a steady flow of high-quality, oftentimes dofollow backlinks to the Eat Drink Meet website through earned PR coverage in national and regional outlets; plus guaranteeing results by working with commissioned content writers.

Following on from this into 2025, and still seeing the impact of this work to date, Eat Drink Meet asked us to complete a further set of monthly stories. One of our latest campaigns leveraged the UK’s ‘mini heatwave’ in May 2025 and named the best beer gardens in the country, achieving nearly 50 pieces of coverage and heaps of backlinks.

Impact

This ongoing activity has seen Eat Drink Meet’s Domain Authority (DA) and Page Authority (PA) grow beyond expectations, key events created from both social media and press coverage, and a steady flow of positive brand exposure in the press.

We smashed our ambitious KPIs, overdelivering in every area:

• A DA increase of 0 to 18

• 73 pieces of national and regional coverage, with backlinks

• An influencer reach of 362,250

• A media reach of 130m

• 26,614 key events (visits booked) in 4 months

• 1,034 key events directly from digital PR

• 114,624 web visits, averaging at 10,420 per month

• A mention in PR Moment’s comment ‘Good and Bad PR’ for our work on the beer garden heatwave campaign

As a result of a successful launch period, Eat Drink Meet continues to partner with Leopard Co; particularly impressed with our proven digital PR strategies to drive tangible results.