Launching Eat Drink Meet with Digital PR
Discove how we increased Eat Drink Meet's DA by 14.
Challenge
To grow Eat Drink Meet’s digital identity.
Eat Drink Meet was launched in 2024, a website and app that helps users find the best bars, restaurants, and pubs near them using clever, unique filters such as ‘dog-friendly’, ‘landmarks nearby’ and ‘good for celebrations’.
Newly established in the hospitality industry, Eat Drink Meet needed quality backlinks to bolster its domain authority and share of search, as well as exposure on social media. As such, a robust digital PR strategy was essential.
Solution
We crushed our ambitious KPIs, overdelivering in every area. First, our strategy saw us map out a 4-month plan for PR, social media content, influencer marketing and deploying commissioned writers – all of which was underpinned to improve Eat Drink Meet’s SEO performance.
We outreached monthly stories, backed by data, on the top venues to visit, aligned with search trends. Think: best places for al fresco dining in the summer. We partnered with influencers to amplify Eat Drink Meet’s offering and grow it’s organic social presence, which was supported by a monthly content plan and paid social budget.
We maintained a steady flow of high-quality, oftentimes dofollow backlinks to the Eat Drink Meet website through earned PR coverage in national and regional outlets; plus guaranteeing results by working with commissioned content writers.
All of this saw Eat Drink Meet’s Domain Authority (DA) and Page Authority (PA) grow beyond expectations, key events created from both social media and press coverage, and a steady flow of positive brand exposure in the press.
As a result of a successful launch period, Eat Drink Meet renewed its retained work with Leopard Co; particularly impressed with our proven digital PR strategies to drive tangible results.
Impact
- A DA increase of 14
- 31 pieces of national and regional coverage, with backlinks
- An influencer reach of 362,250
- A media reach of 58m
- 13,783 key events (visits booked) in 4 months
- 400+ key events directly from Digital PR.
- 74,446 web visits, averaging at 24,815 per month
Leopard Co have really impressed us with their outstanding Digital PR work, by exceeding their targeted pieces of coverage, without compromising on quality. Their Account Management and Social team has also been an absolute pleasure to work with — always responsive, flexible, and highly collaborative. They are consistently open to discussing new ideas and quick to act on any feedback. Having worked with branches of the agency for years, we always feel in safe hands with regards to their Digital PR expertise and are very happy with recent results. We’re excited to continue working with them and I would highly recommend.Divisional Marketing Planner at Mitchells & Butlers