Launching Grenade in Canada
Discover how we secured 7.9m impressions for Grenade's Canadian launch.
Challenge
To support performance nutrition brand Grenade’s successful launch in Canadian big-box retailers, Shoppers, Loblaws and Walmart in Canada.
It was important we supported Grenade’s existing campaign, Fuel Your Summer, to drive as many samples – and reach as many influencers - as possible in Toronto.
Solution
We activated a large-scale guerilla sampling activation in Toronto’s Trinity Bellwoods park - think Central Park, but in Toronto!
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We handed out 1,000+ bars to active park-goers looking to fuel up – crucially, acquiring vital newsletter sign-ups along the way
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We followed up with an influencer fitness event at a downtown gym, Academy of Lions. Hosted by the incredible athlete, @LittleTFitness, she took 27 fitness influencers through a dynamic and fun class, complete with on-site product sampling, photo opps and gift bags.
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The event was a smash success, with attendees getting to train with one of the best in the world, while also enjoying their favourite Grenade products
Impact
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1,000+ Grenade bars given out
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Valuable qualitative feedback for the client:
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“The best bar I have ever tasted”
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“Where can I buy more?”
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27 influencers engaged at event
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Total following of 2.3m, delivering 7.9m impressions
Using an agency based in the UK that can activate in Canada is a great fit for us. Leopard Co already knew us inside and out and was able to bring that knowledge to a new market. This level of brand and product understanding made the process seamless.