Launching The Alchemist with standout PR
Discover how we landed interviews in 12 key media titles for the Birmingham launch of The Alchemist.
Challenge
To make a memorable entrance into Birmingham's bustling nightlife scene, The Alchemist wanted a standout PR stunt to capture the city’s attention.
Solution
We too inspiration from the brand’s signature “mad science” mixology, and crafted a dynamic pop-up experience with live cocktail-making performances by "mad scientist" mixologists.
With unique smokey dry ice drinks, we knew we had to show off this unique approach to mixology in a captivating way.
Excitement and awareness were built for the arrival through a highly effective three-step strategy to inform, educate, and action.
Impact
- 32 pieces of coverage across regional, consumer lifestyle, and business press
- 42 pieces of social coverage from stunt activity, including local press, bloggers, and consumers
- 36 key influencers attended the media night, generating 42 additional pieces of social coverage
- 12 media interviews with leading regional titles such as The Birmingham Mail and The Midlands Insider