Optimising 2G Design & Build’s digital visibility
Learn how we increased 2G's organic website traffic by 35% in just three months.
Challenge
To boost the digital presence of 2G Design & Build, an award-winning interior design and construction company.
Despite their expertise in creating stunning hospitality, office, and heritage spaces, their website lacked targeted messaging and did not fully reflect the company’s visual appeal or attract the right audience. Additionally, they sought to improve their organic search visibility to reach more potential clients across the UK.
Solution
We launched a comprehensive SEO programme and website evolution for 2G Design & Build. We started by conducting in-depth keyword research to identify the most relevant search terms for their office, hospitality, and heritage sectors and their highly specialised interior design and construction. This allowed us to strategically optimise their website content, focusing on terms like "bar and restaurant design," "Birmingham office fit-out," and "heritage restoration services."
The website overhaul included streamlining the user journey to ensure easy navigation and highlighting their impressive portfolio. We refined their visual identity online, enhancing the design to reflect 2G’s creative expertise and attention to detail, ensuring their website showcased the beautiful spaces they create.
Additionally, we implemented technical SEO improvements, optimised meta titles and descriptions, and ensured faster site performance. By combining SEO best practices with a visually stunning, responsive website, we enhanced user engagement and increased 2G’s organic search visibility.
Impact
- 35% increase in organic website traffic within three months
- 50% improvement in user engagement metrics, including longer session duration and lower bounce rates
- Improved keyword rankings, driving more enquiries from potential clients across the UK
- Enhanced brand perception, with a more professional and visually appealing website that aligns with 2G’s high-end design work
By aligning 2G’s digital presence with their exceptional expertise, Leopard Co helped them stand out in the competitive design and build industry.