Raising awareness and driving sales with PR and digital marketing for Indra
Learn how we helped Indra drive a 300% increase in average monthly social media visitors.
Challenge
To drive awareness of, and sales for, Indra Renewable Technologies’ home EV charging solutions.
Indra is a pioneering, smart electric vehicle (EV) charger and energy technology company on a mission to create the smartest way to power EVs. Additionally, they’re developing vehicle-to-home (V2H) technology.
Our goal was to develop its communications strategy, using digital marketing, PR, and organic and paid social media channels, to build awareness of their offering, generate sales, and create life-long customers.
Solution
We delivered a 360° communications strategy centred on education, leadership, and trust, weaving this messaging into brand and product stories. Targeting Indra’s two core audiences — EV drivers (B2C) and Installers (B2B) — we cascaded these tailored stories across channels:
- •Digital marketing
- SEO — We target high-volume, low-difficulty keywords, using this to guide our tailored content, tapping into customers search intents throughout the purchasing funnel.
- Paid social and search — We build awareness of Indra’s EV charging offering and drive sales through multi-audience campaigns, targeting new EV drivers and retargeting users who’ve previously visited the website.
- PR — We position Indra as thought leaders by leveraging topical events such as COP26 and energy price hikes to conduct media outreach and secure coverage in national, automotive, technology, and home and property trade titles.
- Social media — We create engaging, jargon-busting content tailored for Facebook, Instagram, LinkedIn, and X, showcasing Indra’s current product offering, their game-changing V2H development, and humanising the brand with people-focused content, driving employee advocacy on LinkedIn.
- Creative — We develop bespoke creative, such as static infographics, animated graphics, and videos to bring Indra’s brand to life and build brand salience.
Impact
- #1 ranking for ‘Smart EV Charger’
- Driven a 300% increase in average monthly visitors from social.
- Achieved industry standard-beating engagement rates across social media platforms:
- Facebook: 12%
- Instagram 11%
- LinkedIn: 11%
- Twitter / X: 4%
- 2 CIPR PRide Awards:
- Integrated Campaign
- Transport / Automotive Campaign