Reimagining Shoosmiths’ Infinity alumni magazine
Challenge
Leading law firm Shoosmiths appointed Leopard Co to create the first edition of Infinity, a new digital alumni magazine designed to strengthen relationships with former colleagues and support wider brand and business development objectives.
The challenge was to develop a publication from the ground up that felt more like a high-quality editorial magazine than a traditional corporate newsletter, creating a distinctive platform to celebrate alumni stories, showcase business updates and reinforce Shoosmiths' employer brand.
Solution
Leopard Co was appointed to lead the editorial and design of Infinity, creating a bold, contemporary publication with a magazine-style feel.
Working closely with the Shoosmiths team, we developed a distinct vision, establishing the tone, structure and creative direction for the publication. This included designing multiple front cover concepts and creating a layout approach that balanced storytelling with strong visual appeal.
Throughout the project, our studio team collaborated closely with Shoosmiths to refine the publication and deliver a polished final edition that aligned with the firm’s premium brand identity.
Impact
The redesigned Infinity transformed Shoosmiths’ alumni publication into a more contemporary, editorially driven digital magazine.
The new format elevated the reading experience, creating a stronger platform for celebrating alumni achievements, communicating firm news and maintaining meaningful connections with former colleagues.
Following the success of the first edition, Shoosmiths returned to Leopard Co to produce a second issue, demonstrating confidence in the publication and our continued creative partnership.