PR, Digital & Social for The ETI

Challenge

We were appointed by ETI in August 2018 to handle delivery of PR, social media and digital marketing activity and is commissioned to be in place until the organisation closed in December 2019.

Since its creation in 2007 the ETI has spent over ten years working on research to determine the viability of new technology, innovation and concepts in energy technology.  With work on research and demonstrator projects now complete, it is critical the valuable findings and insights can be disseminated out to academics, government, businesses, stakeholders and industry to enable the research to be capitalised upon for the benefit of the greater society.

Solution

In response to our brief we delivered an extensive PR & Communications programme which included:

• Proactive and reactive press office targeting national and trade media across energy, engineering and infrastructure media

• Copy & content creation to generate blog, press office content and media features

• Social media management across Linkedin and Twitter

• Website content management

• Production of corporate marketing materials and research reports

• Creation of video content to communicate the findings from research projects

• Editorial planning, content creation and delivery of ETI’s e-newsletter

• Delivery of media training to Executives

The nature of the programme required Leopard Co to demonstrate deep technical understanding of complex technologies. Indicative of the subject matter we have handled through this programme includes:

• Test of the new Caterpillar AT725 articulated truck to verify research in predicted fuel efficiency

• High Efficiency Propulsion System for ships to reduce marine shipping fuel consumption by 8%

• Marine Waste Heat Recovery to develop and demonstrate a Waste Heat Recovery System for ships and deliver fuel efficiency savings of at least 8%

• The role of nuclear in the UK’s transition to a low carbon economy

• How production of syngas through waste gasification can provide new electricity generation capability

• How the UK’s energy supply system and market structure can encourage wider adoption of plug-in vehicles

• Innovation in energy storage technology

• Commercial scale deployment of carbon capture, usage and storage

• How brine production can contribute to carbon capture, usage and storage

• How UK heat networks could reduce UK capital costs by 30%

• Biomass production and impact on decarbonising the UK energy system