Translating tech into thought leadership
Challenge
To leverage Leopard Co’s expertise and relationships with top tier national energy and business media to position ORE Catapult as a leading trusted, expert, and independent voice on offshore wind technology.
Solution
We work with ORE Catapult to position them as a world-leading voice in offshore renewable energy.
By leveraging our contacts in key national media and ensuring that we are tapped into the news agenda, current affairs and industry hot-topics, we work with ORE Catapult to secure media coverage and build their relationships with influential journalists across national print and broadcast media.
A key part of our work is translating complex and technical information and data points into stories that national journalists understand and want to write about – and what the industry needs to hear.
We provide expert counsel for directors and C-suite spokespeople on how to deliver their key messages so that they land positive coverage. We also support the in-house communications team on identifying and handling potentially negative stories.
Impact
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Secured media briefings with gold-tier national media journalists including Rachel Millard (Financial Times), Jillian Ambrose (Guardian), Susanna Twidale (Reuters), Tom Whipple (The Times) and Ben Spencer (The Times)
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Developed relationships with high-level broadcast contacts at the BBC with commissioning editors for BBC Radio 4’s Rare Earth programme and flagship Tech Now news programme and BBC Tech Life podcast.
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Achieved media coverage of ORE Catapult projects in feature articles in The Times, in both online and print versions, The Guardian and Forbes UK, as well as commentary in Robotics & Automation Magazine.
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Facilitated filming and recording with BBC Tech Now and BBC Tech Life for feature for UK and Intl audiences.
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Raised the profile of ORE Catapult and built relationships with most respected national media in the UK and beyond, underpinning ORE Catapult’s thought leadership strategy.