News from
the pack
Our Insights from ZooMark 2025
Leopard Co attended ZooMark 2025, one of the world’s biggest pet trade shows, to connect with global pet brands and uncover emerging trends. Here’s how it went and what we learned.
What Crufts can teach us about best of breed in marketing
From audience insights to influencer power, discover key marketing lessons from Crufts 2025 and how they apply to building standout brands.
Pets in Design: How Animals Inspire Our Creativity
Discover how pets and animals spark creativity in design, art, and branding. From everyday moments to historical symbolism, learn how animal inspiration can enhance your creative work.
Key insights from the UK Pet Food Annual Convention
Read our insights from UK Pet Food's annual convention including strategies to combat nutrition misinformation and the launch of the 'Love Them Madly, Feed Them Wisely' campaign.
Pet Marketing – PR, Paid Media or Social?
The blog offers expert guidance on using PR, paid media, and social media to effectively market pet brands, tailored to both B2C and B2B audiences.
Mad About Pets — Why We’re Backing the Pet Industry
See how we strengthening our commitment to the pet industry by enhancing pet brands through PR, marketing expertise and insights from events like PATS 2024.
Celebrating National Pet Month with our top 5 pet campaigns
Explore Leopard Co's top 5 PR campaigns that made a splash in the pet industry. From boosting brand awareness for Chuckit! to launching PitPat’s pet gadget.