If man’s best friend is a dog, then your business' best friend is its brand.
Award-winning PR, social media and influencer marketing, media relations, and brand strategies. You name it, we’ve done it. We’ve been doing it for decades.
Communications Strategy
Dogs woof, cats go meow, and guinea pigs squeak. That’s how they communicate with their owners. But how does your business communicate with them online and in-print? That’s where we can lend a paw.
We believe PR starts with stories, so we will ensure the narrative is at the heart of your campaigns. Your goal might be to raise brand awareness of your pet treats, but the real story is the family farm and generational recipes that make them.
To find your story, we will develop a dynamic communications strategy. Using your business needs and target audience, we will identify PR goals and outline creative solutions to grab journalists’ attention and capture pet owner’s hearts, whether it’s digital PR, social media, influencer outreach, or content marketing.
Media relations
Open the news app on your phone, and you’ll find more news stories than New Street Station has passengers at rush hour. Dig deep and you’ll find pet brands just like yours trying to stand out.
Whether it’s delicious dog treats, eco-friendly toys, or healthy supplements for your pets, we’ve unlocked the secret to standing out. You have to have a bite as big as your bark. That’s where our media relations experts will make a difference for your brand.
We start with stories. From there, we will build a campaign that delivers your messages effectively to the right contacts, and through to your target audience. From your personal press office, we will use our media monitoring tools to identify reactive opportunities for your brand and provide crisis management if the occasion arises.
Content marketing strategy
We know our furry friends can’t read. If they could, we’d probably be out of a job. But their owners can read, and they consume content like it’s going out of fashion.
Want your pet-centric product front-and-centre of your audience’s mind when it comes time to buy? Drip-feeding them relevant, trustworthy, and useful content will do the trick.
We will align all your marketing channels across one content strategy. Starting with a topical blog post, we’ll build in social posts to plug it, influencer marketing to raise its profile, and push it out to journalists to boost its reach. Better yet, our content strategies support your digital marketing efforts — good content gets you ranking on Google just as much as backlinks, core web vitals, and metatags.
Influencer marketing
What’s better than a human endorsement? Woof. Meow. Caw! Read: an endorsement from the pets your products and services are for. Influencers aren’t just singing musicians on TikTok or food bloggers — turns out they’re our furry friends too.
Doom-scrolling through socials searching for the right influencer for your brand can be time-consuming. So, we will do it for you. We create tailored lists of influencers who share your brand’s interest and values, and who’s pets will steal your customer’s hearts — and wallets.
Product sampling? Paid partnerships? We help you choose the right influencer strategy to help push your pet brand into the paws that matter. Whatever it is, we can use influencers to do it:
Social media strategy
Did you know that nearly all internet users (92% to be precise) are on social media? They’re scrolling through web pages and swiping through newsfeeds. A well-timed social media post from your brand will turn would-be buyers into loyal customers.
Whether it’s organic social posts for brand-building, or strategic paid social campaigns to drive sales in-store and online, we will maximise your results with a social media strategy suited to your goals. We analyse your competitors, study your customers, and develop creative social campaigns that puts your pet brand ahead.
Brand strategy and product launches
Pop quiz time! Are you:
• Bringing to market an innovative supplement to solve dog’s joint issues?
• Launching a rabbit café that doubles up as a rescue centre?
• Selling the nation’s favourite cat food but fancy a new lick of paint?
Whatever your business’ ambitions, from start-ups to household names, we help bring to life the brand that makes your goals a reality.
Using our tried-and-tested ROAR framework, we will use primary and secondary research to develop your brand proposition, define your positioning, design distinctive assets, and execute a tactical delivery to achieve results.