Helping to translate technology into take up to help customers access tomorrow’s solutions today
We’re proud to have helped a host of tech brands and businesses switch on to new customers using our ability to translate the technology into relatable stories that unravels the complex science, technology and engineering into understandable explainers.
Through our work with Innovate UK, Catapult Network, Energy Technologies Institute, Indra Renewable Technology, Offshore Renewable Energy Catapult, East Midlands Hydrogen, TEP Birmingham, Wolseley Renewables and Cadent’s Made With Hydrogen programme we’ve built up deep expertise in communicating low carbon technologies. We’re also a member of Sustainability West Midlands which helps keep us connected to emerging technology.
Outside of clean tech we have experience working with clients in engineering, manufacturing, automotive, building technology, meditech, life sciences, IT, fintech and advanced composites.
Connecting to consumers
Whilst much of our tech sector work has been to support clients with business-to-business campaigns, we have also delivered many consumer tech campaigns for Motorola, Binatone, Pit Pat, Kippy Pet and The Student Energy Group.
Informing the industry
We deploy our BxROAR approach to help b2b technology clients generate leads, industry relationships and industry influence. It means we lean on the power of behaviour science, creative storytelling and performance marketing to ensure the campaigns we create can cut through to the target audience, without the clutter.
We help our clients to be present where the industry meets, whether its at techy trade industry events like MACH, Advanced Engineering Show and Fully Charged Live – in fact, you can read our top tips for trade show success.
The complexity of the subject matter that our B2B clients work within can be the biggest challenge to communicating. That’s where our in-house Studio team can play a vital role in supporting the technology communications campaigns we deliver then we are explaining complicated concepts. This was a strategy that really drove our award-winning five year campaign for EV charger manufacturer Indra, as we delivered communications to educate and build trust in their pioneering Vehicle to Home Bidirectional EV charging technology.
We delivered a suite of multimedia content, from explainer animated social media graphics to highly produced explainer videos fronted by tech journalist Nicky Dean.
Harnessing the power of HubSpot to support technology clients
We’re proud that Leopard is a HubSpot partner agency, and given implementation of new technology solutions can take some time, we find powering communications campaigns using HubSpot as the key engagement platform is an effective route to lead development. Through deployment of HubSpot as a solution, our clients have key visibility on how the external marketing activity we deliver is driving sales pipeline growth.