Every client challenge is different, so whilst we consistently work through our four-stage process to develop Marketing Communications Strategy, every solution is unique and bespoke to the client.

Stage one is about understanding the landscape, gaining insights from the audience, the operating landscape, internal capability and competitors.  

Stage two is where we develop the strategy, sometimes utilising recognised theoretical models and sometimes we recognise that the client’s own unique set of circumstances requires an original treatment.

Once we secure Board sign-off on the strategy, stage three is about holding the hands of our clients, with knowledge transfer training and support to enable the strategy to be translated into deployment.  This is particularly important when the strategy requires innovation or changes to established operational practices.  It’s important that colleagues are supported and onboarded so there is no friction when it comes to strategy deployment.

Finally, we support the organisation with strategy delivery as specific initiatives are rolled out tactically, resourced either externally by our consultancy team or internally by in-house resources.