Public Relations that
drives brand fame and
business impact
Why choose Leopard Co?
Our approach to PR is rooted in Behavioural Science, understanding your brand, your goals and working out how we can make the changes you need to see.
We apply our strategic BxROAR approach to every client brief. The result is tactical PR activity aligned with human instinct, rooted in an understanding of what drives audiences, what holds them back, and how competitors are framing the category.
We create earned-first tactics and bring them to life through media relations, brand awareness campaigns, digital PR, crisis & issues management and influencer relations.
We are trusted by household name brands, start-ups, charities and trade bodies to make them famous in all the right ways.
Media relations
Media relations is the relationship a company has with the media. This is a fine art in which PR experts work to earn coverage for companies within various media outlets.
This is forever changing as the internet evolves, and now includes podcasts, blogs and newsletters, as well as more traditional media channels such as TV, radio, print and online.
Our content-led press office approach ensures your brand is never short of reasons to be featured in the press, whatever format that takes. We also invest in market-leading technology through our Response Source subscription to ensure your brand is always on the media agenda.
We have an experienced team of specialist consultants, publicists and ex-journalists working to craft your brand’s story, then sprinkle in Behavioural Science techniques to make it leading news you can't help but click.
The impact of media relations done well can be huge for your brand. Read how we used media relations to drive footfall for Twycross Zoo, and delivered over 5,000 pieces of coverage for Mitchells and Butlers here.
Building Brand Awareness with PR
Brand Awareness campaigns help businesses establish credibility with their target audience, making the brand well-known to the public and ensuring it is well received.
For the moments when you need big, brand awareness, we step in to generate the news that will make you stand head and shoulders above the rest.
We create campaigns rooted in culture to help you build brand equity and enjoy commercial success. Whether it’s a quick stunt, a long-term campaign or an experiential event, we will deliver the brand fame you need.
Learn how we developed an award-winning brand awareness campaign for SIFA Fireside and the impact it had.
Digital PR
Digital PR is done best by PR professionals like us who know how to distribute news to journalists, resulting in high-authority links back to company’s websites within online coverage.
Our team of digital PR experts strategically grow awareness of your brand online, driving traffic to your website and building high quality links to help with your SEO rankings.
We work with our digital colleagues to combine search trends with a good news story, resulting in traffic growth and better visibility in Google and AI search.
Discover how we increased Eat Drink Meet's Domain Authority.
Crisis & Reputation Management
Crisis & Reputation Management is the process of preparing for and responding to situations which could harm a brand or business. This could be keeping a story out of the press or reducing the damage of a story already in the public domain.
The work from our specialist team was awarded a national CIPR Excellence Award for the way we build stakeholder confidence and manage crisis situations for our clients, such as the 24/7 corporate press office we manage for Mitchells & Butlers.
Our crisis communications experts and ex-journalists, many of whom are highly skilled CIPR Accredited and Chartered PR practitioners, have deep experience in corporate brand PR, reputation management and crisis communications.
We work together to help our clients prepare for the worst and protect themselves from threat. We prepare with you before a crisis happens, setting you up to be able to respond quickly and effectively in real-time.
There is no one-size-fits-all approach to crisis and reputation management, and our bespoke approach ensures the right solution is applied each time. Our team of specialists will support you through each moment to gain advocacy from your most important stakeholders, and protect your brand’s reputation.
In the age of misinformatiom, Crisis & Reputation Management is more important than ever. We explain why in this blog, with advice on how brands can navigate the truth in a post-truth world.
Get in touch to ask about Leopard Co’s AIR (AI Reputation) Audit and discover how AI is translating your business as it serves responses to consumer enquiries. We’ll help you understand the risks to your business and how effective preparation can protect you from future issues.
Influencer relations
Influencer Relations is instrumental to PR strategies, ensuring a brand hits every corner of its target audience, harnessing the powerful voice of influencers, build trust and drive sales.
Whether you've got big budgets or a more modest offering, we know influencers you can trust. We connect the right influencers with our clients to create campaigns with impact.
We use our extensive relationships, propped up by industry-leading influencer database, Klear, to uncover the best influencers to promote your brand and work with them to create a killer message that people can't help but listen to.
Discover how we secured over 200 pieces of influencer content and increased web traffic by 32% for Arden Grange here.
Read here to discover how we caught the eyes of the UK’s biggest influencers to help promote Ruffingtons, resulting in us securing two national listings for the brand.
PR strategy
It has never been more challenging to place a story in the media, but never has the power of PR been stronger, too. Luckily, we know what we are doing. And we have been doing it for decades.
Our team of PR strategists use the BXROAR strategy process, utilising Behavioural Science insights to generate highly effective PR activations.
We will work closely with you to understand your audience, your category, and to align ourselves with your strategy. Our analysis of your customer and market will deepen your understanding of who matters, and will allow us to clearly define a PR plan that will set you up for growth.
We create strategic PR plans that last. Your bespoke PR programme will ensure your brand’s reputation remains positive, good relationships with stakeholders are maintained and the story you want to tell is told in all the right places.
Our award-winning PR strategy will support your most important business goals, and we set KPIs we know we can meet, giving you peace of mind that you will get bang for your buck.
Our PR strategists will work with you to develop a clear plan of who you need to speak to, what you need to say to them and where it needs to be said. We select the tactics and methods we need to employ to bring the plan to life, resulting in your goals being met.