We know what makes people tick and click.
Starting With a Strategy….
We’ll partner with you to build a social media strategy that not only aligns with your business goals but also gives purpose to every platform you’re on. It’s all about engaging your audience and driving real, measurable results that impact your bottom line. From organic growth to paid strategies, we handle the entire process—strategy to execution.
Our approach? Data-driven. We start by diving into where you are now before mapping out where to take you next. Here's what we cover:
- Channel audit
- Audience deep dive – know your fanbase
- Competitor insights – spy on the competition
- Our approach
- Results – assessing and adapting the plan
Content Creation
Every business needs a distinct voice that stands out on social media. When someone scrolls through your feed, they should instantly know it's you. We’re here to craft that voice. From punchy style guides and snappy headlines to real-time testing of what works and what doesn’t, we’ll be your go-to social copywriters. Our team of wordsmiths, designers, and marketers create scroll-stopping content that breaks through the noise. By tapping into trending topics and aligning with what excites your audience, we’ll make sure your brand dominates your audiences’ feeds.
Content Scheduling
We set the content to live on dates and times which correspond to when your audience is most active. We consistently review the data from the platforms to learn and optimise, changing the plan as necessary to ensure your content is seen.
Reactive
To cut through the social clutter you need to capitalise on trending topics and add your brand's voice to the conversation. We develop spontaneous, relevant, and timely content that responds to current events, trends, or conversations.
Paid Social & Boosting
Organic content is only one piece of the puzzle. Our paid media specialists can plan, build and execute paid social campaigns across many platforms, aligning to your budgets and using the communications funnel to agree what the desired outcomes of the campaign will be. From driving awareness to traffic and leads, your goals are our mission.
In-House Creative & Production Team
With a full team of content creators, designers and producers we have the ability to develop all your social assets from still and motion graphics, animation, reels and longer length video production.
Content Shoots
We plan, organise and execute content photoshoots which yield high quality, platform-native content for your mix of channels.
Copywriting
Our team of copywriters craft creative copy which is reflective of your brand’s tone of voice and ensures key messages are naturally placed throughout.
Community Management
Capturing the attention of your audience is about far more than just generating great content. The content needs to be seen, and cut through the noise. You need to create a community. One that reacts, participates in conversations and shares on your brands behalf. Understanding and reaching your audience in order for them to engage is a full-time commitment. It can’t be done just once a quarter, or even once a month - it’s a daily job.
24/7 Customer Service Support
We understand consumers can be passionate when engaging with brands through social media, using it to search for the answer to product or service information queries. We deliver frontline customer service which keeps brand sentiment positive and reduces the burden on brands.
Competitions & Giveaways
A popular tactic to drive followers and engagement, we can create regular competitions that’ll build a buzz around your brand. And we’ll take the stress of looking after everything from initial planning, right through to prize management.
Working With Influencers
Working with the right influencers for your brand can have a big impact – but the process can also be a minefield. We source authentic influencers through our extensive real talent network, along with bespoke tools, ensuring quality content that is on brand is delivered We closely manage all aspects of the relationship, from costing, to content, to ensure your campaign has impact.
- Influencer selection
- Influencer relations
- Campaign reporting
Creating Gifting Magic
With our in-house design team, we create standout materials and influencer packs tailored to your project. From sleek custom cards to bold cocktail menus, all in your brand’s colours and style. Plus, we handpick the perfect branded gifts for bespoke packages and unforgettable unboxing moments.
Share of Voice – unpacking your brand’s reputation
By knowing your share of voice, your brand has a better understanding of the challenges and your current position in the market, giving you more insight into how to achieve growth and captivate users.
Monthly Review & Optimisation
We regularly gather and review your social data to draw out any key and relevant insights, enabling us to create recommendations that will inform and optimise future content planning. This ensures your social channels are continuing to work hard to meet your objectives.
Paid Campaign Performance
We’ll evaluate the performance of your paid campaigns, monitoring metrics like cost per result and viewing conversions and ROI. We can compare performance between different campaigns and provide a measure to analyse future success.
Social Media Training
We offer specialist social media training to help attendees maximise the potential of platforms like LinkedIn, Facebook, X, TikTok, and Instagram for their roles. Our fun, engaging workshops and one-on-one sessions address individual interests and work challenges. Training covers everything from optimising Facebook Ads to guiding teams on using social media to build communities and reach broader audiences.
We were impressed by Leopard's understanding of our target audience and our offer, from the initial pitch, marketing strategy, to optimising the campaign. We invested in high quality, distinctive creative and photography, which we were happy with, and crucially, it drove our college application numbers year on year through a multi-channel marketing approach.”Senior Digital Marketing & Web Content Officer