What is the human problem behind your business problem?
All of our marketing starts with a strategy. So, be confident we will lead you to the results you are looking for.
Together, let’s discover what you want your audience to do, set objectives and decide how we will measure impact. Then we will dig deep to uncover real insights and overcome whatever’s holding your audience back right now.
The brief
We are used to all types of briefs. Most commonly, a client brief. How you brief us depends on how streamlined your strategy is. So, let’s break it down:
Insights hold the key to unlocking problems and guiding you towards a strategic solution. A good comedian will unearth an insight that lives in people's minds, but hasn't been voiced before. Observation answers the 'what,’ and insight looks at the 'why.' It focuses on the reasons behind people's actions.
How do we get to an insight? By being curious. Asking questions. And crucially speaking to people - your audience.
Our foolproof strategies encompass three crucial elements.
1. Segmentation and targeting: identifying segments and specifically pinpointing intended targets.
2. Positioning: once the target audience is defined, our focus shifts to determining the brand's desired perception. How is your brand positioned in the market and what does it stand for?
3. Objectives: what are the levers that need to be pulled to achieve success? Once the target audience and brand positioning are established, the objectives complete the puzzle.
We work to a funnel with your total market population or your target segment at the top.
We then identify the 4 or 5 stages that lead a consumer from ignorance, through to repeat purchase and brand advocacy.
Don’t use a generic funnel. Let us instead use qualitative research to understand the specific steps in your business and craft a customised model. That way, you know it is going to work.
We leverage behavioural science insights to inform our strategic planning. Influencing consumer behaviour creates more impactful campaigns. No doubt about it.
Our approach recommends messaging frames based on behavioural science principles such as loss aversion, social proof, or scarcity to drive stronger engagement and desired actions.
We A/B test and validate the effectiveness of our behavioural science-informed strategies as we go, allowing us to refine and optimise your brand’s creative.
I really enjoyed working with Leopard on the WMCA brand audit. Their strategic recommendations provided us with invaluable insights and a clear roadmap to enhance our brand awareness. The team's in-depth research and approach have helped us on our mission to make the West Midlands a better place to live and work. We look forward to continued collaboration.
