Brand creation for Cadent’s new Hydrogen Academy
Discover how we created an engaging new brand for the energy sector.
Challenge
To create a new brand identity and logo for the Cadent Educational Academy, developing much needed skills for generation, transmission, storage of hydrogen
Cadent is the UK's biggest gas distribution network that we've been working with for the past 2 years.
Key elements that the client wanted to feature was a motif with accompanying text. It was also important to pair the logo with a strategically relevant strapline. The logo needed to be distinctive and different from other projects working in this area.
Solution
We researched the market and worked on the distinctive icon we needed. We supplied a number of creative solutions, and worked closely with the client to narrow down the creative to the most compelling route.
We then used the Cadent colour palette to give this branding life and pair it with the strap-line that was chosen, “Creating skills for the future”.
We produced a Style Guide to give the client direction for the use of the branding internally, as well as delivering the final assets themselves.
Impact
A striking logo which the client love, with great creative stimulus to get the educational program off the ground.
Repeat business working in the hydrogen sector with Cadent and their partners. Take a look at the further brand development we worked on with East Midlands Hydrogen.
Visit our creative page to find out how more.